Loyalty Marketing Analyst

Viamericas Corporation; Tijuana; Presencial; MXN 391.000 - 614.000; Jornada completa

Descripción de la vacante

Viamericas Corporation in Tijuana, Mexico is seeking a Marketing Analyst to support loyalty program analytics, campaigns, and cross-functional collaboration. You will analyze program performance, prepare insights, and help optimize rewards, engagement, and participation for agents and customers.

The role requires bilingual English/Spanish, strong Excel and PowerPoint, experience with Tableau, and the ability to manage multiple priorities while delivering actionable recommendations.

Formación

• Bachelor’s degree or equivalent professional experience.
• Bilingual fluency in English and Spanish.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience using Tableau.
• Ability to analyze data and present actionable insights.

Responsabilidades

• Support loyalty program operations and optimize the Rewards Program Engine.
• Analyze loyalty program performance and prepare weekly/monthly reports with insights.
• Develop and execute loyalty marketing campaigns (email, SMS, promotions).
• Coordinate with internal teams and tech partners on loyalty enhancements and features.
• Ensure accuracy of loyalty point accrual and redemption processes.
• Conduct segmentation to identify high-value agents and target strategies.
• Assist budgeting, forecasting, and ROI analysis for loyalty initiatives.

Conocimientos

Bilingual English/Spanish

Excel

PowerPoint

Tableau

Data analysis

Multi-tasking

Strong writing & communication

Educación

Bachelor’s degree in Marketing/Business/related field

Herramientas

Excel

PowerPoint

Tableau

Descripción del empleo

Viamericas Corporation in Tijuana, Mexico is seeking a Marketing Analyst to support loyalty program analytics, campaigns, and cross-functional collaboration. You will analyze program performance, prepare insights, and help optimize rewards, engagement, and participation for agents and customers.

The role requires bilingual English/Spanish, strong Excel and PowerPoint, experience with Tableau, and the ability to manage multiple priorities while delivering actionable recommendations.