Growth-Driven Marketing Data Leader

Hard Yaka; Tijuana; Hybrid; MXN 1,276,000 - 1,787,000; Full time

Job summary

Viamericas is seeking a Senior Marketing Data Analyst to transform marketing, customer, and product data into actionable insights that drive growth and efficiency. You will build dashboards, analyze campaigns, and support forecasting across geographies and programs.

The role supervises a small team and collaborates with Marketing, Sales, Finance, Product, and Operations to improve business performance through data-driven decisions. Strong English/Spanish skills required.

Qualifications

• Bachelor’s degree in Business Analytics, Statistics, Economics, Finance, Marketing, Business Administration, Data Science, or a related field required.
• Master’s degree preferred.
• Minimum five years of experience in data analysis, business intelligence, marketing analytics, or related analytical roles, including experience working with large datasets and business stakeholders.
• Advanced Excel, SQL, and Power BI required.
• Experience working with customer, transaction, campaign, geographic, or financial performance data required.
• Experience with Python, R, Salesforce CRM, Amazon QuickSight, AWS, Google Analytics, or other digital/data analytics platforms preferred.
• Experience supervising, coordinating, or mentoring analysts, buyers, coordinators, or cross-functional support teams preferred.

Responsibilities

• Build and maintain dashboards and reporting tools for marketing, customers, and ViaMall program.
• Use Excel, SQL, Power BI, and other analytical tools to deliver accurate analysis and data visualizations.
• Support forecasting and planning by analyzing historical performance and market trends.
• Track ROI and performance of marketing programs across geographies and customer segments.
• Maintain data definitions, QA, and documentation for trusted dashboards.
• Monitor competitors and market activity to identify risks and opportunities.
• Own ViaMall reporting and coordinate vendor and distribution activities as needed.
• Collaborate with Marketing, Sales, Finance, Product, Operations, and leadership to translate data into recommendations.

Skills

Bilingual English/Spanish

Analytical mindset

Presentation skills

Team player

Communication skills

Education

Bachelor’s degree in Business Analytics/Statistics/Economics/Finance/Marketing/BA/Data Science or related field

Master’s degree preferred

Tools

Excel

SQL

Power BI

Python

R

Salesforce CRM

AWS

Google Analytics

Job description

Viamericas is seeking a Senior Marketing Data Analyst to transform marketing, customer, and product data into actionable insights that drive growth and efficiency. You will build dashboards, analyze campaigns, and support forecasting across geographies and programs.

The role supervises a small team and collaborates with Marketing, Sales, Finance, Product, and Operations to improve business performance through data-driven decisions. Strong English/Spanish skills required.