Loyalty Marketing Analyst — Data-Driven Campaigns

Viamericas; Tijuana; Presencial; MXN 943.000 - 1.286.000; Jornada completa

Descripción de la vacante

Viamericas is seeking a Marketing Analyst to support and optimize the Loyalty Program across its agent and customer network. The role blends marketing, analytics, and customer engagement to increase participation, redemptions, and overall program effectiveness.

The analyst will analyze performance, generate insights, and collaborate with tech and marketing teams to implement enhancements, while ensuring data accuracy and ROI tracking.

Formación

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Bilingual fluency in English and Spanish.
• Proficiency in Excel and PowerPoint.
• Experience using Tableau.

Responsabilidades

• Support loyalty program operations and campaigns.
• Analyze loyalty program performance and prepare insights.
• Develop loyalty marketing campaigns (email, SMS).
• Coordinate with cross-functional teams for program enhancements.
• Monitor KPIs and ROI for loyalty initiatives.
• Prepare weekly/monthly performance reports with recommendations.
• Ensure accuracy of loyalty point accrual and redemptions.

Conocimientos

Bilingual English/Spanish

Excel & PowerPoint

Strong data analysis

Writing & editing

Presentation & communication

Team collaboration

Problem solving

Graphic design (nice to have)

Willingness to travel (US)

Educación

Bachelor’s degree in Marketing/Communications/Business

Equivalent professional experience

Herramientas

Tableau

Microsoft Excel

PowerPoint

Descripción del empleo

Viamericas is seeking a Marketing Analyst to support and optimize the Loyalty Program across its agent and customer network. The role blends marketing, analytics, and customer engagement to increase participation, redemptions, and overall program effectiveness.

The analyst will analyze performance, generate insights, and collaborate with tech and marketing teams to implement enhancements, while ensuring data accuracy and ROI tracking.