Senior Marketing Data Analyst — Growth & Insights

Viamericas Corporation; Tijuana; Presencial; MXN 1.017.000 - 1.525.000; Jornada completa

Descripción de la vacante

Viamericas is seeking a Senior Marketing Data Analyst to transform marketing, customer, agent, product, and geographic data into actionable insights that drive growth and efficiency. You will develop dashboards, analyze campaigns, support forecasting, and deliver reporting for key marketing initiatives including ViaMall.

You will supervise a small team and collaborate with Marketing, Sales, Finance, Product, and Operations to improve performance through data-driven decisions.

Formación

• Bilingual English and Spanish required.
• Bachelor’s degree in business analytics, statistics, economics, finance, marketing, business administration, data science, or related field; Master’s preferred.
• Minimum five years of experience in data analysis, business intelligence, marketing analytics, or related roles.
• Advanced Excel, SQL, and Power BI required.
• Experience with customer, transaction, campaign, geographic, or financial data.
• Experience supervising analysts or cross-functional teams preferred.

Responsabilidades

• Build daily, weekly, and monthly reporting tools tracking performance across core money transfer, digital products, agents, corridors, geographies, customers, and marketing programs.
• Use Excel, SQL, Power BI to deliver accurate analysis, dashboards, metric reports, and visualizations for multiple teams.
• Support forecasting and planning by analyzing historical performance, seasonality, trends, and campaign activity.
• Track, forecast, and measure ROI, impact, and efficiency of marketing programs by geography, segment, and channel.
• Own ViaMall program reporting, including inventory visibility, cost tracking, and distribution of POP materials.
• Supervise and develop a small team, including at least one analyst and one buyer.
• Collaborate with Marketing, Sales, Finance, Product, Operations to translate data into recommendations.

Conocimientos

Bilingual English-Spanish

Excel

SQL

Power BI

Python

R

Salesforce CRM

AWS

Google Analytics

Educación

Bachelor’s degree in Business Analytics, Statistics, Economics, Finance, Marketing, Business Administration, Data Science, or related field

Master’s degree preferred

Herramientas

Power BI

Excel

SQL

Descripción del empleo

Viamericas is seeking a Senior Marketing Data Analyst to transform marketing, customer, agent, product, and geographic data into actionable insights that drive growth and efficiency. You will develop dashboards, analyze campaigns, support forecasting, and deliver reporting for key marketing initiatives including ViaMall.

You will supervise a small team and collaborate with Marketing, Sales, Finance, Product, and Operations to improve performance through data-driven decisions.