Marketing Analyst

Viamericas Corporation; Tijuana; Presencial; MXN 391.000 - 614.000; Jornada completa

Descripción de la vacante

Viamericas Corporation in Tijuana, Mexico is seeking a Marketing Analyst to support loyalty program analytics, campaigns, and cross-functional collaboration. You will analyze program performance, prepare insights, and help optimize rewards, engagement, and participation for agents and customers.

The role requires bilingual English/Spanish, strong Excel and PowerPoint, experience with Tableau, and the ability to manage multiple priorities while delivering actionable recommendations.

Formación

• Bachelor’s degree or equivalent professional experience.
• Bilingual fluency in English and Spanish.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience using Tableau.
• Ability to analyze data and present actionable insights.

Responsabilidades

• Support loyalty program operations and optimize the Rewards Program Engine.
• Analyze loyalty program performance and prepare weekly/monthly reports with insights.
• Develop and execute loyalty marketing campaigns (email, SMS, promotions).
• Coordinate with internal teams and tech partners on loyalty enhancements and features.
• Ensure accuracy of loyalty point accrual and redemption processes.
• Conduct segmentation to identify high-value agents and target strategies.
• Assist budgeting, forecasting, and ROI analysis for loyalty initiatives.

Conocimientos

Bilingual English/Spanish

Excel

PowerPoint

Tableau

Data analysis

Multi-tasking

Strong writing & communication

Educación

Bachelor’s degree in Marketing/Business/related field

Herramientas

Excel

PowerPoint

Tableau

Descripción del empleo

Viamericas is a cross-border payments and financial services company with a clear purpose: help immigrant families prosper by providing essential, secure and affordable financial services delivered with the reassurance of a human connection. Our customers trust us to move nearly $20 billion annually. We connect digital money transfers with a network of local agents, bringing financial services closer to the communities we serve. With offices in Miami, Los Angeles, Medellín, Tijuana and Manila—and a growing presence in Canada, Bangladesh, India and Dubai—we are positioned for continued global growth, innovation and impact. We’re looking for people to tackle difficult problems, hold their work to a high standard, and follow through on results. Across technology, operations, sales, marketing and beyond, the goal is to improve customer experience, make business more effective, and drive sustainable growth. At Viamericas, the connection between your work and its impact is tangible: better services for customers, stronger businesses for our agents, and greater opportunity for the families we serve. The Marketing Analyst is responsible for supporting the execution and optimization of Viamericas Loyalty Program. This role combines marketing, analytics, and customer engagement to drive agent participation, customer participation, increase reward redemption, and strengthen loyalty across the Viamericas agent network. The analyst evaluates program performance, develops insights from data, executes promotional campaigns, and collaborates with cross-functional teams to enhance the overall effectiveness of the loyalty program.

Duties And Responsibilities

• Manage the day-to-day operations of the Viamericas Loyalty Program, ensuring program accuracy and efficiency
• Manage the daily operations of the Rewards Program Engine
• Analyze loyalty program performance, including enrollments, active participation, points earned, redemption rates, expiration trends, and overall engagement
• Prepare weekly and monthly performance reports with actionable insights and recommendations for leadership
• Monitor key performance indicators (KPIs) and identify opportunities to improve member acquisition, engagement, retention, and reward redemption
• Develop and execute loyalty marketing campaigns, including email, SMS, and promotional initiatives to increase program participation
• Coordinate with internal teams, technology partners, to implement loyalty enhancements, promotions, and new program features
• Ensure the accuracy of loyalty point accrual, redemption processes, and promotional offers
• Conduct segmentation analysis to identify high-value agents and develop targeted marketing strategies
• Evaluate campaign effectiveness using data analysis and recommend optimization strategies
• Support budgeting, forecasting, and ROI analysis for loyalty initiatives
• Manage the daily operations of the Rewards Program Engine
• Review and approve rewards incentive requests according to established guidelines
• Coordinate Rewards Program requests through Salesforce service tickets
• Investigate and troubleshoot Rewards Program errors, escalating issues when necessary

Information Security Responsibilities

• Read, acknowledge, and comply with Viamericas’ Staff Information Security Policy
• Attend periodic Information Security training provided by Viamericas
• Report any event that might be an Information Security Incident: clicked on a malicious link, downloaded, and opened a suspicious file, etc

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• Bilingual fluency in English and Spanish
• Proficiency in Microsoft Excel and PowerPoint
• Experience using Tableau
• Ability to manage multiple priorities and work effectively with data
• Ability to analyze and interpret data, prepare reports, and make recommendations based on findings
• Strong writing and proofreading skills, with excellent command of spelling, grammar, and punctuation
• Excellent presentation, verbal and written communication, and interpersonal skills
• Creative and critical thinker with strong problem-solving abilities
• Highly motivated team player with a strong commitment to success
• Graphic design skills are a plus
• Valid U.S. visa and ability to travel occasionally within the United States

Working Conditions

General office working conditions, and occasional travel to the US.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.