Loyalty Marketing Analyst — Campaigns & Insights

Viamericas Corporation; Tijuana; Presencial; MXN 300.000 - 420.000; Jornada completa

Descripción de la vacante

Viamericas is a cross-border payments and financial services company focused on helping immigrant families prosper through secure, affordable services. The Marketing Analyst will support the loyalty program, driving participation and rewards through analytics, campaigns, and cross-functional collaboration.

The role requires bilingual English/Spanish communication, strong data skills (Excel, PowerPoint, Tableau), and the ability to translate insights into actionable marketing strategies.

Formación

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Bilingual fluency in English and Spanish.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience using Tableau.
• Ability to analyze and interpret data, prepare reports, and make recommendations.
• Strong writing and proofreading skills, with excellent command of spelling, grammar, and punctuation.
• Excellent presentation, verbal and written communication, and interpersonal skills.
• Graphic design skills are a plus.
• Valid U.S. visa and ability to travel occasionally within the United States.

Responsabilidades

• Manage day-to-day operations of the Viamericas Loyalty Program.
• Manage the daily operations of the Rewards Program Engine.
• Analyze loyalty program performance, including enrollments, active participation, points earned, redemption rates, expiration trends, and overall engagement.
• Prepare weekly and monthly performance reports with actionable insights and recommendations for leadership.
• Monitor KPIs and identify opportunities to improve member acquisition, engagement, retention, and reward redemption.
• Develop and execute loyalty marketing campaigns, including email, SMS, and promotional initiatives to increase program participation.
• Coordinate with internal teams, technology partners, to implement loyalty enhancements, promotions, and new program features.
• Ensure the accuracy of loyalty point accrual, redemption processes, and promotional offers.
• Conduct segmentation analysis to identify high-value agents and develop targeted marketing strategies.
• Evaluate campaign effectiveness using data analysis and recommend optimization strategies.
• Support budgeting, forecasting, and ROI analysis for loyalty initiatives.
• Manage the daily operations of the Rewards Program Engine.
• Review and approve rewards incentive requests according to established guidelines.
• Coordinate Rewards Program requests through Salesforce service tickets.
• Investigate and troubleshoot Rewards Program errors.

Conocimientos

Bilingual English/Spanish

Data analysis

Reporting

Communication

Writing & proofreading

Presentation skills

Multitasking

Team player

Creative thinking

Educación

Bachelor’s degree in Marketing, Communications, Business, or related field

Herramientas

Microsoft Excel

PowerPoint

Tableau

Descripción del empleo

Viamericas is a cross-border payments and financial services company focused on helping immigrant families prosper through secure, affordable services. The Marketing Analyst will support the loyalty program, driving participation and rewards through analytics, campaigns, and cross-functional collaboration.

The role requires bilingual English/Spanish communication, strong data skills (Excel, PowerPoint, Tableau), and the ability to translate insights into actionable marketing strategies.