Bilingual Marketing Data Lead - Growth & Insights

Viamericas; Tijuana; Presencial; MXN 1.532.000 - 2.297.000; Jornada completa

Descripción de la vacante

Viamericas seeks a Senior Marketing Data Analyst to transform marketing, customer, agent, and geographic data into insights driving growth and retention. You will build dashboards, analyze campaigns, support forecasting, and identify market opportunities, leading a small team across Marketing, Sales, Finance, Product, and Operations.

The role focuses on improving performance through data-driven decisions and requires five years of experience, advanced Excel/SQL/Power BI, and bilingual

Formación

• Bachelor's degree in a related field required; Master's preferred.
• Minimum five years of experience in data analysis or BI.
• Advanced Excel, SQL, and Power BI proficiency.
• Experience with large datasets and cross-functional stakeholders.
• Bilingual English and Spanish required.
• Travel to the United States may be required.

Responsabilidades

• Build and maintain daily, weekly, and monthly reporting tools tracking performance across core products, channels, and geographies.
• Develop dashboards and data visualizations for Marketing, Sales, Finance, Product, Operations, and leadership.
• Support forecasting, planning, and ROI analyses from historical data and campaign activity.
• Lead a small team including analysts and buyers; coordinate cross-functional support.
• Collaborate with internal stakeholders to translate data into actionable business recommendations.

Conocimientos

Analytical mindset

Presentation skills

Team player

Communication skills

Leadership

Educación

Bachelor's degree in Analytics/related field

Master's degree preferred

Herramientas

Excel

SQL

Power BI

Python

R

Salesforce CRM

Amazon QuickSight

AWS

Google Analytics

Descripción del empleo

Viamericas seeks a Senior Marketing Data Analyst to transform marketing, customer, agent, and geographic data into insights driving growth and retention. You will build dashboards, analyze campaigns, support forecasting, and identify market opportunities, leading a small team across Marketing, Sales, Finance, Product, and Operations.

The role focuses on improving performance through data-driven decisions and requires five years of experience, advanced Excel/SQL/Power BI, and bilingual