Influencer Marketing Lead — Mexico (Beverages)

WPP Media Limited; Ciudad de México; Híbrido; MXN 1.000.000 - 1.400.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Group retirement plans

Vision & dental insurance

Paid time off

Descripción de la vacante

WPP Media Limited is hiring for a senior influencer marketing lead based in Mexico. You will develop comprehensive influencer strategies, oversee market research and KPI frameworks, and manage influencer outreach and campaigns end-to-end within the Mexican market.

Role requires 5+ years in influencer marketing, fluency in English, and strong collaboration with Coca-Cola Mexico brand teams and internal partners. Hybrid work arrangement with in-office days.

Formación

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Fluency in English (written and spoken) required.
• 5+ years in influencer marketing, preferably with FMCG/beverage brands.
• Knowledge of influencer platforms and analytics suites (Upfluence, Brandwatch, CreatorIQ, HypeAuditor).
• Proficiency in PowerPoint and Excel.
• Experience with Mexican social media landscape (TikTok, Instagram, YouTube, Facebook, X).
• Strong strategic thinking, negotiation, analytical, and presentation skills.
• Ability to work collaboratively and manage campaigns end-to-end.

Responsabilidades

• Develop and implement comprehensive influencer marketing strategies.
• Conduct market research, audience analysis, and trend forecasting.
• Define KPIs and measurement frameworks for campaigns.
• Identify, outreach, and select influencers.
• Build and maintain influencer network in Mexico.
• Manage campaigns from brief to delivery, including budgets and contracts.

Conocimientos

English fluency

Strategic thinking

Negotiation

Analytical skills

Project management

Creative thinking

Collaboration

Excellent communication

Educación

Bachelor’s degree in Marketing, Communications, PR

Herramientas

Upfluence

Brandwatch

CreatorIQ

HypeAuditor

PowerPoint

Excel

Descripción del empleo

WPP Media Limited is hiring for a senior influencer marketing lead based in Mexico. You will develop comprehensive influencer strategies, oversee market research and KPI frameworks, and manage influencer outreach and campaigns end-to-end within the Mexican market.

Role requires 5+ years in influencer marketing, fluency in English, and strong collaboration with Coca-Cola Mexico brand teams and internal partners. Hybrid work arrangement with in-office days.