LATAM Regional Media Lead: Digital-First ROI

Puig SL; Ciudad de México; On-site; MXN 2,259,000 - 3,389,000; Full time

Job summary

Puig is seeking a Regional Media Manager for LATAM to design and execute media strategies that elevate brand visibility, engagement and conversion across digital and traditional channels. You will balance global guidelines with local market dynamics and optimize media investments for luxury brands across the region.

You'll lead digital-first initiatives, manage large budgets, collaborate with marketing, e-commerce and PR, and align with global media teams to share best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
• 10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or global media agencies.
• Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising.
• Proven ability to manage large budgets and deliver measurable results.
• Excellent negotiation, analytical, and project management skills.
• Fluent in English and Spanish or Portuguese; additional languages are a plus.

Responsibilities

• Design and implement regional media strategies aligned with global objectives and local market needs.
• Accelerate the transition from traditional media to digital-first approaches, focusing on digital, social media, programmatic buying, and performance marketing.
• Monitor spend allocation between digital and traditional media, prioritizing high-impact platforms.
• Define KPIs and measure campaign effectiveness using up-to-date analytics tools.
• Provide actionable insights to improve media performance and inform future strategies to both local markets and global brand teams.
• Lead relationships with media agencies, vendors and digital platforms; negotiate contracts and ensure compliance with brand standards and regional regulations.
• Work closely with marketing, e-commerce, and PR teams to ensure integrated campaigns; align with global media teams to share best practices.

Skills

Digital media

Social platforms

Influencer marketing

Programmatic advertising

Negotiation

Analytical

Project management

Education

Bachelor’s degree in Marketing, Communications, or related field

MBA is a plus

Job description

Puig is seeking a Regional Media Manager for LATAM to design and execute media strategies that elevate brand visibility, engagement and conversion across digital and traditional channels. You will balance global guidelines with local market dynamics and optimize media investments for luxury brands across the region.

You'll lead digital-first initiatives, manage large budgets, collaborate with marketing, e-commerce and PR, and align with global media teams to share best practices.