LATAM Regional Media Lead - Digital & Performance

Puig SL; Polanco (Ranchería Mineral Polanco); Presencial; MXN 1.693.000 - 2.257.000; Jornada completa

Descripción de la vacante

Puig is seeking a Regional Media Manager – LATAM to design and execute media strategies across digital and traditional channels for the Latin American region. You will balance global brand guidelines with local market dynamics to maximize visibility, engagement and conversion.

In this role, you’ll manage substantial budgets, lead agencies and partners, and collaborate with marketing, e-commerce and PR teams to ensure integrated campaigns that align with global brand standards and regional

Formación

• Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
• 10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or global media agencies.
• Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising.
• Proven ability to manage large budgets and deliver measurable results.
• Excellent negotiation, analytical, and project management skills.
• Fluent in English and Spanish or Portuguese; additional languages are a plus.

Responsabilidades

• Design and implement regional media strategies aligned with global objectives.
• Accelerate the transition from traditional media to digital-first approaches.
• Budget management and ROI optimization.
• Monitor spend allocation between digital and traditional media.
• Define KPIs and measure campaign effectiveness.
• Provide insights to improve media performance for local and global teams.
• Lead relationships with media agencies, vendors and digital platforms.
• Negotiate contracts and ensure brand compliance.
• Collaborate with marketing, e-commerce, and PR teams.
• Share best practices with global media teams.

Conocimientos

Media planning and buying

Digital media

Social platforms

Influencer marketing

Programmatic advertising

Budget management

Analytical skills

Negotiation

Project management

Bilingual: English & Spanish/Português

Educación

Bachelor's degree in Marketing, Communications, or related field

MBA (plus)

Descripción del empleo

Puig is seeking a Regional Media Manager – LATAM to design and execute media strategies across digital and traditional channels for the Latin American region. You will balance global brand guidelines with local market dynamics to maximize visibility, engagement and conversion.

In this role, you’ll manage substantial budgets, lead agencies and partners, and collaborate with marketing, e-commerce and PR teams to ensure integrated campaigns that align with global brand standards and regional