Regional Media Senior Manager - LATAM

Puig SL; Ciudad de México; Hybrid; MXN 1,200,000 - 2,400,000; Full time

Job summary

Puig is seeking a Regional Media Manager – LATAM to develop and execute regional media strategies that maximize brand visibility, engagement and conversion across LATAM markets, balancing global guidelines with local market dynamics.

You will manage large media budgets, lead relationships with agencies and partners, drive digital-first approaches, and work with marketing, e-commerce and PR teams to deliver integrated campaigns across digital and traditional channels.

Qualifications

• Bachelor’s degree in Marketing or related field is required.
• 10+ years of experience in media planning and buying, preferably in luxury/premium brands.
• Fluent in English and Spanish or Portuguese; additional languages are a plus.

Responsibilities

• Design and implement regional media strategies aligned with global objectives and local market needs.
• Accelerate digital-first approaches across digital, social media, programmatic buying and performance marketing.
• Budget management and ROI-focused spend optimization across channels.
• Monitor spend allocation between digital and traditional media; prioritize high-impact platforms.
• Define KPIs and measure campaign effectiveness with analytics tools.
• Lead agency and partner relationships; negotiate contracts and ensure brand compliance.
• Collaborate with marketing, e-commerce and PR for integrated campaigns; share best practices.

Skills

Media planning

Media buying

Digital media

Social platforms

Influencer marketing

Programmatic advertising

Budget management

Analytics

Negotiation

Project management

English & Spanish/Portuguese

Education

Bachelor’s degree in Marketing

MBA is a plus

Job description

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Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

The Regional Media Manager – LATAM will be responsible for developing and executing regional media strategies that maximize brand visibility, engagement and conversion across the region. This role requires a forward-thinking professional who can balance global brand guidelines with local market dynamics, ensuring optimal allocation of media investments across digital and traditional channels.

What you'll get to do

• Design and implement regional media strategies aligned with global objectives and local market needs.
• Accelerate the transition from traditional media to digital-first approaches, focusing on digital, social media, programmatic buying, and performance marketing.
• Budget Management
• Manage and optimize a significant media budget, ensuring ROI and efficiency across channels.
• Monitor spend allocation between digital and traditional media, prioritizing high-impact platforms.
• Performance & Analytics
• Define KPIs and measure campaign effectiveness using up-to-date analytics tools.
• Provide actionable insights to improve media performance and inform future strategies to both local markets and global brand teams.
• Agency & Partner Management
• Lead relationships with media agencies, vendors and digital platforms.
• Negotiate contracts and ensure compliance with brand standards and regional regulations.
• Cross-Functional Collaboration
• Work closely with marketing, e-commerce, and PR teams to ensure integrated campaigns.
• Align with global media teams to share best practices and leverage synergies.

We'd love to meet you if you have

• Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
• 10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or global media agencies.
• Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising.
• Proven ability to manage large budgets and deliver measurable results.
• Excellent negotiation, analytical, and project management skills.
• Fluent in English and Spanish or Portuguese; additional languages are a plus.

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

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