LATAM Regional Media Lead — Digital & Performance

Puig SL; Ciudad de México; Hybrid; MXN 1,200,000 - 2,400,000; Full time

Job summary

Puig is seeking a Regional Media Manager – LATAM to develop and execute regional media strategies that maximize brand visibility, engagement and conversion across LATAM markets, balancing global guidelines with local market dynamics.

You will manage large media budgets, lead relationships with agencies and partners, drive digital-first approaches, and work with marketing, e-commerce and PR teams to deliver integrated campaigns across digital and traditional channels.

Qualifications

• Bachelor’s degree in Marketing or related field is required.
• 10+ years of experience in media planning and buying, preferably in luxury/premium brands.
• Fluent in English and Spanish or Portuguese; additional languages are a plus.

Responsibilities

• Design and implement regional media strategies aligned with global objectives and local market needs.
• Accelerate digital-first approaches across digital, social media, programmatic buying and performance marketing.
• Budget management and ROI-focused spend optimization across channels.
• Monitor spend allocation between digital and traditional media; prioritize high-impact platforms.
• Define KPIs and measure campaign effectiveness with analytics tools.
• Lead agency and partner relationships; negotiate contracts and ensure brand compliance.
• Collaborate with marketing, e-commerce and PR for integrated campaigns; share best practices.

Skills

Media planning

Media buying

Digital media

Social platforms

Influencer marketing

Programmatic advertising

Budget management

Analytics

Negotiation

Project management

English & Spanish/Portuguese

Education

Bachelor’s degree in Marketing

MBA is a plus

Job description

Puig is seeking a Regional Media Manager – LATAM to develop and execute regional media strategies that maximize brand visibility, engagement and conversion across LATAM markets, balancing global guidelines with local market dynamics.

You will manage large media budgets, lead relationships with agencies and partners, drive digital-first approaches, and work with marketing, e-commerce and PR teams to deliver integrated campaigns across digital and traditional channels.