Regional Media Senior Manager - LATAM

Puig; Ciudad de México; On-site; MXN 2,259,000 - 3,389,000; Full time

Job summary

Puig is seeking a Regional Media Manager for LATAM to design and execute media strategies that elevate brand visibility, engagement and conversion across digital and traditional channels. You will balance global guidelines with local market dynamics and optimize media investments for luxury brands across the region.

You'll lead digital-first initiatives, manage large budgets, collaborate with marketing, e-commerce and PR, and align with global media teams to share best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
• 10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or global media agencies.
• Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising.
• Proven ability to manage large budgets and deliver measurable results.
• Excellent negotiation, analytical, and project management skills.
• Fluent in English and Spanish or Portuguese; additional languages are a plus.

Responsibilities

• Design and implement regional media strategies aligned with global objectives and local market needs.
• Accelerate the transition from traditional media to digital-first approaches, focusing on digital, social media, programmatic buying, and performance marketing.
• Monitor spend allocation between digital and traditional media, prioritizing high-impact platforms.
• Define KPIs and measure campaign effectiveness using up-to-date analytics tools.
• Provide actionable insights to improve media performance and inform future strategies to both local markets and global brand teams.
• Lead relationships with media agencies, vendors and digital platforms; negotiate contracts and ensure compliance with brand standards and regional regulations.
• Work closely with marketing, e-commerce, and PR teams to ensure integrated campaigns; align with global media teams to share best practices.

Skills

Digital media

Social platforms

Influencer marketing

Programmatic advertising

Negotiation

Analytical

Project management

Education

Bachelor’s degree in Marketing, Communications, or related field

MBA is a plus

Job description

BrandsDr. Barbara Sturm,Rabanne,Adolfo Dominguez,Antonio Banderas,Byredo,Carolina Herrera,Christian Louboutin,Dries Van Noten,Jean Paul Gaultier,Kama Ayurveda,L'Artisan Parfumeur,Loto del Sur,Penhaligon's,Nina Ricci,Shakira,United Colors of Benetton,Other Lifestyle Brands,PuigCityPolancoWork areaMarketingJob typePermanentThe OpportunityThe Regional Media Manager – LATAM will be responsible for developing and executing regional media strategies that maximize brand visibility, engagement and conversion across the region. This role requires a forward-thinking professional who can balance global brand guidelines with local market dynamics, ensuring optimal allocation of media investments across digital and traditional channels.What you'll get to doMedia Strategy & PlanningDesign and implement regional media strategies aligned with global objectives and local market needs.Accelerate the transition from traditional media to digital-first approaches, focusing on digital, social media, programmatic buying, and performance marketing.Budget ManagementManage and optimize a significant media budget, ensuring ROI and efficiency across channels.Monitor spend allocation between digital and traditional media, prioritizing high-impact platforms.Performance & AnalyticsDefine KPIs and measure campaign effectiveness using up-to-date analytics tools.Provide actionable insights to improve media performance and inform future strategies to both local markets and global brand teams.Agency & Partner ManagementLead relationships with media agencies, vendors and digital platforms.Negotiate contracts and ensure compliance with brand standards and regional regulations.Cross-Functional CollaborationWork closely with marketing, e-commerce, and PR teams to ensure integrated campaigns.Align with global media teams to share best practices and leverage synergies.We'd love to meet you if you haveBachelor’s degree in Marketing, Communications, or related field; MBA is a plus.10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or global media agencies.Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising.Proven ability to manage large budgets and deliver measurable results.Excellent negotiation, analytical, and project management skills.Fluent in English and Spanish or Portuguese; additional languages are a plus.A few things you'll love about usAn entrepreneurial, creative and welcoming work cultureA range of learning and development opportunitiesAn international company with plenty of opportunities to growA competitive compensation & benefits packagePuig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.