LATAM Regional Brand Leader — Beauty & Retail Growth

Rare Beauty; Ciudad de México; On-site; MXN 2,000,000 - 3,000,000; Full time

Job summary

Rare Beauty, based in El Segundo, seeks a Regional Brand Director, LATAM, to lead commercial strategy across Mexico, Brazil, Colombia, and Peru. This role partners with Global Marketing, Finance, Supply Chain, and Retail Marketing to drive growth while upholding brand standards across the region.

Based in Mexico City for in-person collaboration with Sephora, you will manage budgets, build strategic retail partnerships, plan annual business cycles, and oversee launches across LATAM, ensuring

Qualifications

• 10+ years of commercial leadership experience within prestige beauty or related consumer industry.
• Experience leading international businesses, preferably LATAM, with Sephora and Blush Bar exposure.
• Experience in prestige beauty and makeup is required.
• Strong commercial and analytical skills with ability to translate insights into action.
• Proven ability to build strategic retail partnerships and influence senior stakeholders.

Responsibilities

• Develop and execute commercial strategies to drive sales growth across all LATAM accounts.
• Serve as the primary commercial leader for the LATAM region, providing strategic direction and insights.
• Build and maintain strategic relationships with key retail partners to support long-term growth.
• Lead annual business planning, seasonal strategies, and joint business planning with retailers.
• Develop and oversee the LATAM regional budget and resource allocation.
• Partner with retailers on distribution, merchandising, promotions, and marketing initiatives.
• Ensure successful product launches and adherence to brand standards across LATAM.
• Lead go-to-market for new markets and partners in LATAM.
• Monitor sales performance, market trends, and competitive activity; propose actions.
• Analyze sales data weekly and share recaps with cross-functional teams.

Skills

Strategic leadership

Retail partnerships

Cross-functional leadership

Analytical skills

Communication

Travel readiness

Education

Bachelor’s degree in Business/Marketing or related field

Tools

PowerPoint

Excel

CRM systems

Job description

Rare Beauty, based in El Segundo, seeks a Regional Brand Director, LATAM, to lead commercial strategy across Mexico, Brazil, Colombia, and Peru. This role partners with Global Marketing, Finance, Supply Chain, and Retail Marketing to drive growth while upholding brand standards across the region.

Based in Mexico City for in-person collaboration with Sephora, you will manage budgets, build strategic retail partnerships, plan annual business cycles, and oversee launches across LATAM, ensuring