LATAM Marketing Leader: Brand & Growth Strategy

Heartland Food Products Group; México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Heartland LATAM is seeking a Sr. Marketing Manager to lead brand strategies and drive growth for Mexico and LatAm. You will collaborate with internal teams, distributors, and agencies to implement integrated marketing plans across media, PR, influencer campaigns, and digital amplification, measuring ROI and KPIs.

The role reports to the Marketing Director for Mexico and Latam and requires strong analytics, leadership, and cross-functional collaboration to achieve market growth and brand equity.

Qualifications

• 5-7 years of experience in FMCG.
• Experience with fast paced planning/executions cycles.
• Good communication and organization skills, ability to work in a team and be customer/market oriented.
• Strong Leadership skills with proven ability to work within and lead cross-functional teams.

Responsibilities

• Manages marketing resources to surpass business goals and aligns agencies and stakeholders around the brand.
• Identifies insights and translates them into brand solutions to build equity and competitive advantage.
• Analyzes market trends, brand performance, and consumer insights to drive strategy and actions.

Skills

Marketing leadership

Brand strategy

Cross-functional collaboration

Analytics

Job description

Heartland LATAM is seeking a Sr. Marketing Manager to lead brand strategies and drive growth for Mexico and LatAm. You will collaborate with internal teams, distributors, and agencies to implement integrated marketing plans across media, PR, influencer campaigns, and digital amplification, measuring ROI and KPIs.

The role reports to the Marketing Director for Mexico and Latam and requires strong analytics, leadership, and cross-functional collaboration to achieve market growth and brand equity.