LATAM Marketing Innovation Lead - Growth & Launch

Loyalty Rules; Paseos de Aguascalientes; Híbrido; MXN 1.000.000 - 1.500.000; Jornada completa

Descripción de la vacante

Kellanova is seeking a Marketing Innovation Senior Manager based in Queretaro to lead end-to-end product innovations across LATAM cereal brands. You will identify consumer opportunities, develop insight-based programs, and drive launches with R&D, Supply Chain, Commercial, Regulatory, and Finance teams.

This leadership role requires strong strategic thinking and cross-functional influence. You will guide regional teams to ensure flawless execution, analyze market trends and financial data, and

Formación

• Bachelor’s degree in Marketing, Business Administration, Engineering or a related field.
• +8 years of business experience, preferably in FMCG companies.
• Strong experience in project management, business planning, and implementation of innovation initiatives.
• Solid understanding of Brand Marketing strategies, Shopper Activation, Route to Market, and communication channels including POP and Digital.
• Strong analytical capabilities with experience interpreting market trends, consumer insights, and financial data.
• English proficiency and excellent communication skills.
• Financial fundamentals knowledge and advanced MS Office skills, particularly Excel.

Responsabilidades

• Innovation Strategy Development: Identify consumer needs, market trends, and opportunities to create insight-based programs aligned with brand strategies and objectives.
• End-to-End Project Leadership: Lead initiatives from concept through execution with cross-functional teams.
• Launch Excellence: Develop launch plans including packaging, promotions, and campaigns to drive awareness and engagement.
• Business & Financial Analysis: Analyze trends and data to provide recommendations for profitable portfolio growth.
• Regional Stakeholder Management: Partner with LATAM Growth teams to ensure alignment and successful implementation across the region.

Conocimientos

Brand Marketing

Market Trends

Project Management

Excel

Digital Marketing

Shopper Activation

Launch Planning

Financial Analysis

English Proficiency

Educación

Bachelor's degree in Marketing, Business Administration, Engineering

Descripción del empleo

Kellanova is seeking a Marketing Innovation Senior Manager based in Queretaro to lead end-to-end product innovations across LATAM cereal brands. You will identify consumer opportunities, develop insight-based programs, and drive launches with R&D, Supply Chain, Commercial, Regulatory, and Finance teams.

This leadership role requires strong strategic thinking and cross-functional influence. You will guide regional teams to ensure flawless execution, analyze market trends and financial data, and