Marketing Innovation Sr. Manager

Loyalty Rules; Paseos de Aguascalientes; Híbrido; MXN 1.000.000 - 1.500.000; Jornada completa

Descripción de la vacante

Kellanova is seeking a Marketing Innovation Senior Manager based in Queretaro to lead end-to-end product innovations across LATAM cereal brands. You will identify consumer opportunities, develop insight-based programs, and drive launches with R&D, Supply Chain, Commercial, Regulatory, and Finance teams.

This leadership role requires strong strategic thinking and cross-functional influence. You will guide regional teams to ensure flawless execution, analyze market trends and financial data, and

Formación

• Bachelor’s degree in Marketing, Business Administration, Engineering or a related field.
• +8 years of business experience, preferably in FMCG companies.
• Strong experience in project management, business planning, and implementation of innovation initiatives.
• Solid understanding of Brand Marketing strategies, Shopper Activation, Route to Market, and communication channels including POP and Digital.
• Strong analytical capabilities with experience interpreting market trends, consumer insights, and financial data.
• English proficiency and excellent communication skills.
• Financial fundamentals knowledge and advanced MS Office skills, particularly Excel.

Responsabilidades

• Innovation Strategy Development: Identify consumer needs, market trends, and opportunities to create insight-based programs aligned with brand strategies and objectives.
• End-to-End Project Leadership: Lead initiatives from concept through execution with cross-functional teams.
• Launch Excellence: Develop launch plans including packaging, promotions, and campaigns to drive awareness and engagement.
• Business & Financial Analysis: Analyze trends and data to provide recommendations for profitable portfolio growth.
• Regional Stakeholder Management: Partner with LATAM Growth teams to ensure alignment and successful implementation across the region.

Conocimientos

Brand Marketing

Market Trends

Project Management

Excel

Digital Marketing

Shopper Activation

Launch Planning

Financial Analysis

English Proficiency

Educación

Bachelor's degree in Marketing, Business Administration, Engineering

Descripción del empleo

Mars Completes Acquisition of Kellanova Learn More

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Date: Aug 26, 2026

Category: Marketing and Innovation

Country/Region: MX

State:

Workplace: Hybrid

Description:

Are you passionate about innovation and creating consumer-centered growth strategies? Join our Marketing Innovation team as a Marketing Innovation Sr. Manager. You’ll be responsible for developing relevant product innovations across cereal brands in LATAM, creating insight-based innovation programs aligned with brand strategies, business objectives, and consumer needs. This role partners closely with cross-functional teams to deliver successful product launches and drive profitable growth across Mexico, CCA, Pacific, and Brazil. This is a role based in Queretaro.

As a Marketing Innovation leader, you will manage the end-to-end innovation process, from identifying consumer opportunities and market trends to executing launch plans and measuring performance. You will collaborate with regional and local teams to ensure flawless execution and business impact across the LATAM region.

A Taste of What You’ll Be Doing

• Innovation Strategy Development: Identify consumer needs, market trends, and competitive opportunities to create insight-based innovation programs aligned with brand strategies and business objectives.
• End-to-End Project Leadership: Lead innovation initiatives from concept development through execution, coordinating cross-functional teams including R&D, Supply Chain, Commercial, Regulatory, Human Insights, and Finance.
• Launch Excellence: Develop and execute comprehensive launch plans, including packaging, promotions, and communication campaigns that drive consumer awareness and engagement.
• Business & Financial Analysis: Analyze market trends, category performance, and financial data to provide recommendations that support profitable portfolio growth and informed decision making.
• Regional Stakeholder Management: Partner with LATAM Growth teams and Business Units to ensure alignment, collaboration, and successful implementation of innovation programs across the region.

We’re Looking for Someone With

• Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field.
• +8 years of business experience, preferably within FMCG companies.
• Strong experience in project management, business planning, and implementation of innovation initiatives.
• Solid understanding of Brand Marketing strategies, Shopper Activation, Route to Market, and communication channels including POP and Digital.
• Strong analytical capabilities with experience interpreting market trends, consumer insights, and financial data.
• English proficiency and excellent communication skills.
• Financial fundamentals knowledge and advanced MS Office skills, particularly Excel.

If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small.

Get to Know Us

At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. Kellanova will continue to hire business‑necessary roles while being fully integrated into Mars. You can learn more here: https://www.mars.com/news-and-stories/press-releases-statements/mars-completes-acquisition-of-kella…

You can learn more at www.futureofsnacking.com , and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.