Innovation Manager – Chocolate & New Categories

Mondelēz International; Puebla de Zaragoza; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Mondelez México is seeking a senior marketing leader to drive the brand portfolio strategy and enable consumer-centric growth. You will develop annual plans, allocate resources, and provide recommendations for integrated commercial plans and marketing campaigns that deliver revenue and profit forecasts.

With deep consumer insights and strong brand positioning, you will implement 360-degree campaigns and collaborate with cross-functional regional teams to accelerate growth.

Formación

• Understanding consumer behavior in consumer goods in matrix environments.
• Experience creating a seamless consumer experience.
• Ability to manage objectives beyond brand and budget.
• Strong analytics and creativity balancing commercial and strategic thinking.
• Experience leading and influencing teams.
• Excellent verbal and written communication and executive presentation skills.
• Experience in markets with diverse economies is a plus.

Responsabilidades

• Support the brand portfolio strategy and priorities to enable consumer-centric growth.
• Develop annual plans, objectives and allocating resources.
• Advise on integrated commercial plans and revenue forecasts.
• Develop and execute marketing plans that deliver on revenue and profit forecasts.
• Share objectives and implement integrated marketing communications and 360 degree campaigns.

Conocimientos

Consumer behavior

Brand portfolio strategy

Market analysis

Executive presentation

Team leadership

Communication skills

Descripción del empleo

Mondelez México is seeking a senior marketing leader to drive the brand portfolio strategy and enable consumer-centric growth. You will develop annual plans, allocate resources, and provide recommendations for integrated commercial plans and marketing campaigns that deliver revenue and profit forecasts.

With deep consumer insights and strong brand positioning, you will implement 360-degree campaigns and collaborate with cross-functional regional teams to accelerate growth.