Senior Brand & Innovation Analyst, Halls

Mondelez International; Santa Fé; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Mondelēz International in Mexico is seeking a savvy Brand & Portfolio Manager to lead innovation and renovation strategies that drive consumer-centric brand growth. You will partner with brand teams to define plans for renovating the core brand and strengthening the portfolio through innovation and renovation.

You will manage the portfolio (including brand architecture) and translate consumer insights into marketing campaigns while monitoring performance against KPIs.

Qualifications

• Marketing experience in a matrix consumer goods environment.
• Experience developing and marketing product innovations across countries.
• Proven ability to work with cross-functional teams.
• Experience collaborating with design, innovation and research agencies.
• Strong analytical and creative skills with commercial and strategic acumen.
• Deep understanding of consumer needs.
• Excellent verbal and written communication and executive presentation skills.

Responsibilities

• Define and implement an innovation/renovation strategy aligned with brand vision.
• Drive consumer-centric brand growth and execute innovation plans.
• Manage the portfolio including brand architecture and monitor KPIs.
• Integrate innovation into marketing communications plans and campaigns.

Skills

Marketing in CPG

Global product innovation

Cross-functional teamwork

Agency collaboration

Analytical & creative balance

Consumer insights

Executive communication

Job description

Mondelēz International in Mexico is seeking a savvy Brand & Portfolio Manager to lead innovation and renovation strategies that drive consumer-centric brand growth. You will partner with brand teams to define plans for renovating the core brand and strengthening the portfolio through innovation and renovation.

You will manage the portfolio (including brand architecture) and translate consumer insights into marketing campaigns while monitoring performance against KPIs.