Brand Manager for a Chocolate Brand

Hershey Company; Región Centro; Hybride; MXN 800 000 - 1 200 000; Plein temps

Résumé du poste

The Hershey Company in Mexico is seeking a Brand Manager for a chocolate brand to lead short- and mid-term strategy, P&L ownership, and portfolio development.

You will collaborate with Sales, Finance, and Supply Chain to drive growth, develop communication strategies, and coach a high-performing team to deliver top-line and margin expansion.

Qualifications

• 6-8+ years of progressive FMCG marketing experience preferred.
• Experience leading brand strategy, business planning, and P&L management.
• Demonstrated success in innovation, portfolio management, pricing, and growth.
• Prior people leadership experience managing and developing team members.

Responsabilités

• Lead the annual and 3-year brand strategy and business plans for a chocolate brand in Mexico.
• Own the P&L for a chocolate brand in Mexico, including revenue, margin, DME, and SGA.
• Drive portfolio strategy, SKU optimization, pricing, and price-pack architecture.
• Lead innovation pipeline development and stage-gate governance.
• Develop integrated communications strategies across media, digital, shopper, and experiential channels.
• Partner with Sales, Finance, and Supply Chain to deliver business goals.
• Build compelling business cases and executive-ready narratives for leadership reviews and customers.
• Hire, coach, and develop direct reports within the Must-Win-Battle framework.
• Monitor performance, identify opportunities, and implement corrective actions.

Connaissances

Brand management

P&L management

Strategic planning

Cross-functional leadership

Pricing & revenue growth

Innovation management

People leadership

Executive storytelling

Formation

Bachelor's degree in Marketing, Business Administration, Economics

MBA preferred

Description du poste

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Note:If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Brand Manager for a Chocolate Brand

Posted Date: Oct 2, 2026

Requisition Number: 130117

Brand Manager for a Chocolate Brand

Location: Guadalajara, Jalisco
Language: Advanced English Proficiency

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

This role owns the short- and mid-term strategy, business performance, and full brand agenda for a chocolate brand in Mexico, one of the category's largest revenue and volume drivers.You will lead brand growth through positioning, portfolio and price-pack architecture, innovation, communications, and P&L ownership while developing a high-performing team. As a key partner to Sales, Finance, and Supply Chain, you will help shape the future of a leading chocolate brand in Mexico.

What will you do?

• Lead the annual and 3-year brand strategy and business plans for a chocolate brand in Mexico.
• Own the P&L for a chocolate brand in Mexico, including revenue, margin, DME, and SGA performance.
• Drive portfolio strategy, SKU optimization, pricing, and price-pack architecture across channels.
• Lead innovation pipeline development and stage-gate governance, ensuring portfolio roles are aligned to business priorities.
• Develop integrated communication strategies across media, digital, shopper, and experiential channels.
• Partner closely with Sales, Finance, and Supply Chain to deliver business goals and commercial execution.
• Build compelling business cases and executive-ready narratives for leadership reviews and customer presentations.
• Hire, coach, and develop direct reports, fostering capability growth through the Must-Win-Battle framework.
• Monitor business performance, identify opportunities, and implement corrective actions to achieve growth targets.

Experience

• 6-8+ years of progressive FMCG marketing experience preferred.
• Experience leading brand strategy, business planning, and P&L management.
• Demonstrated success in innovation development, portfolio management, pricing, and revenue growth management.
• Prior people leadership experience managing and developing team members.
• Strong cross-functional leadership and agency management experience.

Education

• Bachelor’s degree required in Marketing, Business Administration, Economics, or a related field.
• MBA preferred.
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