Head of B2C Growth & App Scale — Remote

Lever, Inc.; México; Remote; MXN 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Remote work from anywhere

Full-time permanent contractor

Access to AI and analytics stack

Job summary

Lever, Inc. is seeking a Head of B2C Growth in a fully remote role with global scope. You will own the entire growth engine from acquisition through retention, and drive activation via multi‑channel strategies across search, paid social, email, push, web, and app.

You will lead a team of paid media specialists, manage a growth budget, and partner with Product and Marketing to scale the app as the primary user channel.

Qualifications

• Proven track record growing B2C products across channels and markets.
• Experience owning paid media budgets and measuring ROI.
• Strong analytical and strategic thinking with ability to connect product changes to conversions.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, user segments, and budgets.
• Build and optimize multi-channel acquisition programs and measure CPL, CAC and payback.
• Strengthen connection between research content and high-intent property searches leading to listings and agent contact.
• Make the mobile app a core growth channel and drive adoption, engagement, and retention.
• Own full user lifecycle from activation to LTV with data-driven optimization.
• Lead and mentor paid media specialists and drive performance without heavy reliance on agencies.
• Collaborate with Product and Marketing to prioritize growth initiatives and improve conversions.
• Prepare growth engine for international expansion with strategy, tracking and infra.

Skills

Multichannel growth strategy

Paid media management

Data-driven decision making

AI fluency (Claude)

Team leadership

Education

Bachelor's degree or equivalent

Tools

Claude (Cowork and Code)

Mixpanel

HubSpot

Web analytics

Job description

Lever, Inc. is seeking a Head of B2C Growth in a fully remote role with global scope. You will own the entire growth engine from acquisition through retention, and drive activation via multi‑channel strategies across search, paid social, email, push, web, and app.

You will lead a team of paid media specialists, manage a growth budget, and partner with Product and Marketing to scale the app as the primary user channel.