Senior Marketing Analytics Lead - Remote Growth

Lever, Inc.; México; Remote; MXN 600,000 - 800,000; Full time

Benefits offered by this job

Fully remote

Vacation 28 days

Wellness days

Referral bonuses

Training reimbursements

Health benefits

Equipment allowance

Remote-first international team

Job summary

Lever, Inc. seeks a Senior Marketing Analyst based in Mexico. The role focuses on improving marketing performance and enabling smarter, data‑driven investment decisions across products, channels, and traffic sources.

You will develop Early LTV models, analytical frameworks, and contribute to AI‑powered analytics initiatives, turning complex data into practical business insights in a distributed international environment.

Qualifications

• Demonstrated experience with A/B testing, experimentation, and statistical analysis.
• Strong SQL skills and ability to work with large datasets.
• Knowledge of statistics, experimentation design, back-testing methodologies.
• Understanding of performance marketing economics: LTV, CAC/CPA, ROAS.
• Ability to translate analyses into actionable business rules.
• Proficiency with BI tools and data visualization.
• English proficiency at B2 level or above.

Responsibilities

• Design logic and models to allocate marketing budgets across products and traffic sources.
• Develop and validate Early LTV metrics to support budget decisions.
• Build analytical frameworks for performance diagnostics across channels and campaigns.
• Contribute to AI-based analytics tools for root-cause detection and opportunity discovery.
• Support the unified BI layer through data validation and metric definitions.
• Translate findings into actionable recommendations and decision rules.

Skills

AB testing

Statistical analysis

LTV modeling

Budget optimization

Data-driven decisions

English proficiency

KPI understanding

Tools

SQL

Python

Superset/Tableau/Power BI

Google Sheets/Excel

Forecasting

Job description

Lever, Inc. seeks a Senior Marketing Analyst based in Mexico. The role focuses on improving marketing performance and enabling smarter, data‑driven investment decisions across products, channels, and traffic sources.

You will develop Early LTV models, analytical frameworks, and contribute to AI‑powered analytics initiatives, turning complex data into practical business insights in a distributed international environment.