Senior Mobile UA Manager — Remote, Growth & Impact

Lever, Inc.; México; Remote; MXN 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Blockchain tech

Career growth

Professional development

Collaborative team

Job summary

Lever, Inc. in Mexico is seeking a Senior User Acquisition Manager to lead growth for a new free-to-play mobile poker app. You will own multi-channel UA campaigns, manage large budgets, and partner with product, BI, and platforms to optimize CPI and ROAS.

The role requires data-driven decision making, channel expansion, creative testing, and strong relationships with networks. Remote setup with opportunities to impact growth and monetization.

Qualifications

• 5+ years of mobile UA experience, 3+ years in gaming.
• Proven ability to scale a mobile title through launch and early growth.
• Experience with Meta, Google, TikTok, Apple Ads, and major in-app networks.
• Strong analytical, data-driven decision making.
• Fluent English with strong written and verbal communication.
• ASO/store listing optimization experience is a plus.

Responsibilities

• Manage and optimize daily UA campaigns across Meta, Google, TikTok, Apple Ads, and in-app networks.
• Define UA strategy and allocate budget across channels based on performance data.
• Test new channels and targeting approaches to identify scalable growth.
• Collaborate with platforms and network partners for support and beta opportunities.
• Maintain measurement infrastructure: AppsFlyer, SKAN, postbacks, attribution, fraud monitoring.
• Own creative testing: briefs, testing frameworks, scaling winning creatives.
• Monitor fatigue and refresh concepts including UGC and playable ads.
• Track competitor activity to identify new opportunities.
• Improve store conversion via ASO experiments and assets.
• Align with BI for LTV predictions to inform bidding and scaling.
• Share insights with product teams to improve retention and monetization.
• Provide regular spend, cohort quality, and forecast reporting.

Skills

Mobile UA management

Gaming industry

Data-driven decisions

Budget management

Analytical thinking

Campaign optimization

English communication

Tools

AppsFlyer

SKAN

Attribution platforms

Fraud monitoring tools

Job description

Lever, Inc. in Mexico is seeking a Senior User Acquisition Manager to lead growth for a new free-to-play mobile poker app. You will own multi-channel UA campaigns, manage large budgets, and partner with product, BI, and platforms to optimize CPI and ROAS.

The role requires data-driven decision making, channel expansion, creative testing, and strong relationships with networks. Remote setup with opportunities to impact growth and monetization.