Remote Growth Marketing Specialist - B2B Demand Gen

Lever, Inc.; México; Remote; MXN 606,000 - 808,000; Part time

Benefits offered by this job

Health coverage

Fully remote work

Campaign ownership

Professional development

Cross-functional collaboration

Job summary

Lever, Inc. is seeking a Growth Marketing Specialist based in Mexico for a fully remote contractor role.

You will drive demand generation and pipeline growth by turning strategies into measurable campaigns across email, content, social, events, and sales enablement, using HubSpot and analytics to improve performance. You will manage programs end-to-end, from planning through execution and post-campaign analysis, collaborate with Sales and other stakeholders, ensure accurate tracking, and develop

Qualifications

• Three to four years of experience in B2B marketing, growth marketing, demand generation, content marketing, or a related field.
• Practical experience executing multichannel marketing campaigns and managing initiatives from planning through launch, measurement, and optimization.
• Strong project management and organizational skills, with the ability to handle multiple campaigns, deadlines, and stakeholder dependencies independently.
• Experience with email marketing, content creation, social media, events, lead generation, or other demand-generation activities.
• Comfort analyzing marketing performance data and translating insights into actionable recommendations to improve engagement, conversion, and pipeline contribution.
• Excellent writing and editing skills, with careful attention to grammar, accuracy, tone, and audience needs.
• Proactive communication skills, including the ability to raise questions, flag risks, and clarify dependencies before they affect delivery.
• A self-directed, detail-oriented approach, with the ability to execute within an established strategy while identifying opportunities for improvement.
• Professional proficiency in English.
• Nice to have: Hands-on experience with HubSpot Marketing Hub, Marketo, or similar marketing automation platforms.
• Nice to have: Familiarity with CRM systems, marketing analytics, campaign attribution, funnel reporting, UTM tracking, conversion optimization, and A/B testing.
• Nice to have: Experience in B2B SaaS, EdTech, HR technology, learning and development, or enterprise marketing.
• Nice to have: Familiarity with Claude Design, project management tools, content management systems, or webinar platforms.
• Nice to have: Experience collaborating with Sales on lead follow-up, event activation, and sales enablement.
• Nice to have: Spanish, Portuguese, or another language relevant to the markets served.
• Nice to have: Willingness to travel occasionally to events in the United States; travel is beneficial but not required.
• Ability to work remotely from Mexico or Brazil, with candidates elsewhere in North or South America also welcome to apply.

Responsibilities

• Execute integrated marketing campaigns: Manage multichannel B2B campaigns across email, content, social media, events, and other channels, coordinating activities from initial planning through launch and post-campaign analysis.
• Coordinate campaign delivery: Translate marketing strategies into actionable timelines, task lists, creative briefs, asset requirements, audience segments, and launch plans while managing stakeholder dependencies and deadlines.
• Monitor and optimize performance: Track engagement, lead generation, conversion rates, and pipeline contribution; identify performance trends and recommend practical improvements and experiments.
• Manage email marketing and HubSpot: Build and maintain marketing emails, nurture sequences, audience lists, forms, landing pages, and basic workflows, ensuring campaigns are tested and executed accurately.
• Maintain marketing operations: Ensure accurate tracking, UTM parameters, lead capture, lead routing, campaign attribution, and database hygiene while documenting and improving repeatable processes, templates, and checklists.
• Coordinate content and social media: Maintain editorial and social media calendars, draft and adapt content for multiple channels, coordinate blog production with subject‑matter experts and external writers, and manage newsletter creation and distribution.
• Maximize content performance: Identify opportunities to repurpose existing content, expand distribution, improve engagement, and increase conversion across marketing channels.
• Manage event marketing: Coordinate assigned workstreams for webinars, conferences, and field events, including promotional campaigns, registration pages, attendee communications, collateral, logistics, and vendor coordination.
• Drive event follow‑up and reporting: Ensure accurate attendee and lead data capture, timely lead routing, and follow‑up, while measuring registrations, attendance, engagement, opportunities, and pipeline contribution.
• Support sales enablement: Create and maintain one‑pagers, presentations, email templates, case studies, campaign kits, and other resources that help Sales engage prospects effectively.
• Improve cross‑functional execution: Keep projects organized, communicate risks and dependencies early, provide stakeholders with clear next steps, and make recommendations informed by performance data.
• Contribute to measurable growth: Help increase marketing-sourced and marketing-influenced leads and pipeline while continuously improving campaign accuracy, efficiency, and conversion performance.

Skills

B2B marketing

Growth marketing

Demand generation

Content marketing

Project management

Communication

English proficiency

Tools

HubSpot Marketing Hub

Marketo

CRM systems

Marketing analytics

A/B testing

Job description

Lever, Inc. is seeking a Growth Marketing Specialist based in Mexico for a fully remote contractor role.

You will drive demand generation and pipeline growth by turning strategies into measurable campaigns across email, content, social, events, and sales enablement, using HubSpot and analytics to improve performance. You will manage programs end-to-end, from planning through execution and post-campaign analysis, collaborate with Sales and other stakeholders, ensure accurate tracking, and develop