Senior Growth Strategy Lead

Fetchly Llc; Xico; Remote; MXN 900,000 - 1,300,000; Full time

Job summary

Fetchly Llc is seeking a Senior Growth Strategy Lead to shape full-funnel growth programs and help clients turn digital experiences into measurable business results. This remote, client-facing role connects campaign strategy, commerce, and conversion optimization to deliver thoughtful growth plans.

You will lead conversations, translate business needs into campaign plans, and drive DTC/CPG growth initiatives while leveraging UGC and influencer strategies.

Qualifications

• Experience developing and executing full-funnel growth strategies.
• Experience in client-facing campaign strategy and communication.
• Knowledge of DTC and CPG eCommerce growth.
• Experience with UGC and influencer campaign planning.
• Understanding of Shopify and conversion optimization.
• Excellent English communication, both written and verbal.

Responsibilities

• Develop full-funnel growth strategies aligned with client goals and audiences.
• Lead client conversations, translate business needs into campaign plans, and present recommendations.
• Plan and optimize DTC and CPG ecommerce growth initiatives.
• Shape UGC and influencer campaign strategies from briefs through performance review.
• Identify opportunities across the Shopify ecosystem, including customer journeys and conversions.
• Monitor campaign results, share insights, and refine strategies based on performance.

Skills

Full-funnel growth

Client-facing strategy

DTC eCommerce

UGC campaigns

Shopify & CRO

English communication

Job description

Fetchly builds web and mobile applications for startups, enterprises, and small businesses. We’re looking for a remote Senior Growth Strategy Lead to shape full-funnel growth programs and help clients turn digital experiences into measurable business results.

In this client-facing role, you’ll connect campaign strategy, commerce, and conversion optimization to deliver thoughtful, effective growth plans.

Job Responsibilities

• Develop full-funnel growth strategies aligned with client goals and audiences.
• Lead client conversations, translate business needs into campaign plans, and present recommendations clearly.
• Plan and optimize DTC and CPG eCommerce growth initiatives.
• Shape UGC and influencer campaign strategies, from briefs through performance review.
• Identify opportunities across the Shopify ecosystem, including customer journeys and conversion optimization.
• Monitor campaign results, share insights, and refine strategies based on performance.

Required Qualifications

• Experience developing and executing full-funnel growth strategies.
• Strong client-facing campaign strategy and communication skills.
• Knowledge of DTC and CPG eCommerce growth.
• Experience with UGC and influencer campaign planning.
• Understanding of Shopify and conversion optimization.
• Excellent English communication skills, written and verbal.

Preferred Qualifications

• Experience working with a range of businesses, from startups to established brands.
• Ability to collaborate with creative, marketing, and product teams in a remote environment.

Senior Growth Strategy Lead • Mexico City, State of Mexico, MX