Head of Growth — Performance Media & Creative (Remote)

Scale Jet; Ciudad de México; A distancia; MXN 2.063.000 - 3.267.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote

Equity upside potential

Descripción de la vacante

Folqs is seeking a Head of Growth to own performance media buying and creative strategy for our D2C supplements brand. You will drive paid media across Meta, Google, and TikTok, and shape winning creative strategies based on data and customer insight.

You are a hands-on operator who can write hooks, briefs, and landing page copy, manage creative production, and scale profitable spend while maintaining unit economics. Remote, equity upside possible for strong performers.

Formación

• 4–6+ years of experience creating performance creatives for D2C/eCommerce brands or agencies.
• Proven Meta media buying experience with direct campaign scaling (≥$50K/month).
• Strong capability in creative strategy and performance marketing.
• Direct-response advertising experience with a solid understanding of customer psychology.

Responsabilidades

• Own and scale Meta as the primary acquisition channel, with Google and/or TikTok paid.
• Identify winning angles, hooks, messaging, formats, and concepts from data and research.
• Build and manage a systematic creative testing pipeline and rapid iteration.
• Analyze the full funnel from ads to landing pages to optimize for CAC and ROAS.
• Mine reviews, surveys, and competitor ads for new angles and opportunities.
• Brief and manage UGC creators, editors, and designers; stay hands-on with copy.
• Make daily decisions on scaling, iterating, or stopping based on key metrics.
• Turn proven creative and media-buying strategies into profitable spend.
• Work on advertorials, landing pages, VSLs, offers to improve acquisition efficiency.
• Use AI to accelerate research, ideation, scripting, production, and analysis.

Conocimientos

Performance media buying

Creative strategy

D2C/eCommerce experience

Meta advertising

Data-driven decision making

AI-enabled marketing

Hands-on creative writing

Herramientas

Meta Ads Manager

Google Ads

TikTok Ads

Creative production tooling

Descripción del empleo

Folqs is seeking a Head of Growth to own performance media buying and creative strategy for our D2C supplements brand. You will drive paid media across Meta, Google, and TikTok, and shape winning creative strategies based on data and customer insight.

You are a hands-on operator who can write hooks, briefs, and landing page copy, manage creative production, and scale profitable spend while maintaining unit economics. Remote, equity upside possible for strong performers.