Remote Growth Marketing Lead | B2C & EOS

Zipdev; México; Presencial; MXN 1.200.000 - 2.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Vacation 10 days a year

Holidays: 5 National Holidays a year

Parental Leave

Health Care Reimbursement

Active Lifestyle Reimbursement

Quarterly Home Office Reimbursement

Longevity Bonus

Continuous Learning Bonus

Access to Training and Professional De

Descripción de la vacante

Zipdev is seeking a Marketing Director to own our marketing function end-to-end in a fully remote capacity. This full-time leadership role replaces our outgoing fractional CMO, responsible for lead generation, strategic direction, budgeting, and continuous improvement of the marketing department.

You’ll sit on the leadership team, translating company goals into a comprehensive marketing strategy and execution plan that drives B2C growth across channels, content, and campaigns.

Formación

• 7+ years of marketing experience with at least 2+ years in a leadership role.
• Experience owning marketing strategy and execution in a small-to-mid-size company (ideally $5M–$20M revenue).
• B2C marketing experience including direct mail/print, ambassador or referral programs, and paid media (PPC/CRO).
• Proven track record managing a marketing budget for ROAS/ROI and negotiating vendor/agency agreements.
• Experience managing people, including junior team members and technical contractors.
• Comfort working in an EOS environment (Rocks, Scorecards, L10s, accountability charts).
• Strong grasp of digital marketing fundamentals: content, email/SMS, SEO/SEM, automation, and landing pages.
• Excellent communication skills for presenting strategy and Scorecard results.
• Familiarity with tools in use: Customer.io, Google Analytics, monday.com, Excel/Sheets.

Responsabilidades

• Own lead generation to support revenue targets and B2C growth.
• Set marketing direction across campaigns, messaging, and brand.
• Create quarterly plans and test new channels and partners.
• Negotiate marketing agreements with partners and agencies.
• Oversee annual marketing review and strategy shifts.
• Ensure brand standards and content approvals across channels.
• Direct website updates and UX/template improvements.
• Manage marketing budget and ROAS optimization.
• Define quarterly KPIs and maintain the Scorecard.
• Monitor KPIs weekly and take corrective actions.

Conocimientos

Marketing leadership

EOS experience

Strategic planning

Budgeting

Lead generation

B2C marketing

Vendor negotiation

Team management

Communication

Herramientas

Customer.io

Google Analytics

monday.com

Excel/Google Sheets

Descripción del empleo

Zipdev is seeking a Marketing Director to own our marketing function end-to-end in a fully remote capacity. This full-time leadership role replaces our outgoing fractional CMO, responsible for lead generation, strategic direction, budgeting, and continuous improvement of the marketing department.

You’ll sit on the leadership team, translating company goals into a comprehensive marketing strategy and execution plan that drives B2C growth across channels, content, and campaigns.