Growth-Oriented Media & Digital Leader

Opella; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Opella is seeking a Media & Digital Manager in CDMX to accelerate growth through data-driven media strategies across Paid, Owned, and Earned channels. You will lead strategy, activation, measurement, and partnerships to drive brand equity and ROI in a fast-moving health-focused business.

With 7+ years in media and digital marketing, you’ll partner with Marketing, CMI, E-commerce, and cross-functional teams to optimize investments, leverage first-party data, and drive measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in Media, Digital Marketing, Performance Marketing, or related disciplines.
• Proven track record managing media investments, agency relationships, and business-driving digital initiatives.

Responsibilities

• Develop and execute integrated media and digital strategies aligned with brand and commercial objectives.
• Partner with Marketing, CMI, E-commerce, and cross-functional teams to drive business growth and maximize media effectiveness.
• Manage media investment planning and budget allocation to deliver optimal business outcomes.
• Lead full-funnel campaigns across Paid, Owned, and Earned media, including Search, Social, Programmatic, Video, Retail Media, and CRM.

Skills

Media strategy

Planning & buying

Analytics & attribution

Data-driven decision making

Budget management

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Opella is seeking a Media & Digital Manager in CDMX to accelerate growth through data-driven media strategies across Paid, Owned, and Earned channels. You will lead strategy, activation, measurement, and partnerships to drive brand equity and ROI in a fast-moving health-focused business.

With 7+ years in media and digital marketing, you’ll partner with Marketing, CMI, E-commerce, and cross-functional teams to optimize investments, leverage first-party data, and drive measurable outcomes.