Growth-Driven Media & Digital Lead

2238 Sanofi-Aventis de Mexico S.A de CV; Ciudad de México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Opella is seeking a Media & Digital Manager in CDMX (Santa Fe) to accelerate growth through data-driven media and digital strategies, aligning with brand and commercial objectives. The role leads full-funnel campaigns across paid, owned, and earned media and optimizes investment through analytics and cross-functional collaboration.

As a senior leadership contributor, you will partner with Marketing, CMI, and E-commerce to drive business results, manage budgets, and leverage MarTech and

Qualifications

• Bachelors degree in Marketing, Communications, Business, or related field.
• 7+ years in Media, Digital Marketing, or related disciplines.
• Proven track record managing media investments and agency relationships.

Responsibilities

• Develop and execute integrated media and digital strategies aligned with brand and commercial objectives.
• Lead full-funnel media campaigns across Paid, Owned, and Earned channels.
• Establish measurement frameworks and KPIs to evaluate performance and ROI.
• Manage agencies and partners to drive innovation and efficiency.

Skills

Media strategy

Planning & buying

Analytics & measurement

Data-driven decisions

Stakeholder management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

DV360

Google Ads

Meta

TikTok Ads

Amazon Ads

LinkedIn Ads

Job description

Opella is seeking a Media & Digital Manager in CDMX (Santa Fe) to accelerate growth through data-driven media and digital strategies, aligning with brand and commercial objectives. The role leads full-funnel campaigns across paid, owned, and earned media and optimizes investment through analytics and cross-functional collaboration.

As a senior leadership contributor, you will partner with Marketing, CMI, and E-commerce to drive business results, manage budgets, and leverage MarTech and