Media & Digital Manager

Opella; Ciudad de México; Sur place; MXN 900 000 - 1 300 000; Plein temps

Résumé du poste

Opella is seeking a Media & Digital Manager in CDMX to accelerate growth through data-driven media strategies across Paid, Owned, and Earned channels. You will lead strategy, activation, measurement, and partnerships to drive brand equity and ROI in a fast-moving health-focused business.

With 7+ years in media and digital marketing, you’ll partner with Marketing, CMI, E-commerce, and cross-functional teams to optimize investments, leverage first-party data, and drive measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in Media, Digital Marketing, Performance Marketing, or related disciplines.
• Proven track record managing media investments, agency relationships, and business-driving digital initiatives.

Responsabilités

• Develop and execute integrated media and digital strategies aligned with brand and commercial objectives.
• Partner with Marketing, CMI, E-commerce, and cross-functional teams to drive business growth and maximize media effectiveness.
• Manage media investment planning and budget allocation to deliver optimal business outcomes.
• Lead full-funnel campaigns across Paid, Owned, and Earned media, including Search, Social, Programmatic, Video, Retail Media, and CRM.

Connaissances

Media strategy

Planning & buying

Analytics & attribution

Data-driven decision making

Budget management

Formation

Bachelor's degree in Marketing/Communications/Business

Description du poste

• Location: CDMX, Santa Fe

You've built experience, now use it where bold ideas meet real impact. At Opella, we're challenging how self-care works for millions of people and need leaders and experts ready to shape what's next. As a n Media & Digital Manager, you'll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the job

The Media & Digital Manager is responsible for accelerating business growth through data-driven media and digital strategies that strengthen brand equity and deliver measurable business results. This role leads to full-funnel media planning and activation, ensuring effective investment, omnichannel excellence, and continuous optimization through data, technology, and strategic partnerships.

Main responsibilities

Strategy & Business Partnership

• Develop and execute integrated media and digital strategies aligned with brand and commercial objectives.
• Partner with Marketing, CMI, E-commerce, and cross-functional teams to drive business growth and maximize media effectiveness.
• Manage media investment planning and budget allocation to deliver optimal business outcomes.

Media Activation & Performance

• Lead full-funnel campaigns across Paid, Owned, and Earned media, including Search, Social, Programmatic, Video, Retail Media, and CRM.
• Drive consumer acquisition, engagement, and conversion through data-driven optimization.
• Ensure excellence in execution and adherence to media governance standards.

Data, Analytics & MarTech

• Establish measurement frameworks, KPIs, and reporting processes to evaluate media and digital performance.
• Leverage audience insights, 1st-party data, and MarTech capabilities to improve targeting, efficiency, and ROI.
• Identify opportunities through AI, automation, and emerging technologies to enhance marketing effectiveness.

Agency & Ecosystem Management

• Manage media agencies, technology partners, and digital platforms to ensure strong performance and innovation.
• Foster collaborative partnerships that continuously improve execution, business impact, and operational efficiency.

About you

Experience & Education

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in Media, Digital Marketing, Performance Marketing, or related disciplines.
• Proven track record managing media investments, agency relationships, and business-driving digital initiatives.

Key Skills

• Media strategy, planning, and buying.
• Digital platforms (Google, Meta, TikTok, Amazon, DV360, LinkedIn).
• Analytics, attribution, and media effectiveness measurement.
• Data-driven decision making and stakeholder management.
• Budget management and cross-functional leadership.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you.

We are challengers. We are Opella.

About Us

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.