Media & Digital Manager

2238 Sanofi-Aventis de Mexico S.A de CV; Ciudad de México; Sur place; MXN 900 000 - 1 200 000; Plein temps

Résumé du poste

Opella is seeking a Media & Digital Manager in CDMX (Santa Fe) to accelerate growth through data-driven media and digital strategies, aligning with brand and commercial objectives. The role leads full-funnel campaigns across paid, owned, and earned media and optimizes investment through analytics and cross-functional collaboration.

As a senior leadership contributor, you will partner with Marketing, CMI, and E-commerce to drive business results, manage budgets, and leverage MarTech and

Qualifications

• Bachelors degree in Marketing, Communications, Business, or related field.
• 7+ years in Media, Digital Marketing, or related disciplines.
• Proven track record managing media investments and agency relationships.

Responsabilités

• Develop and execute integrated media and digital strategies aligned with brand and commercial objectives.
• Lead full-funnel media campaigns across Paid, Owned, and Earned channels.
• Establish measurement frameworks and KPIs to evaluate performance and ROI.
• Manage agencies and partners to drive innovation and efficiency.

Connaissances

Media strategy

Planning & buying

Analytics & measurement

Data-driven decisions

Stakeholder management

Formation

Bachelor's degree in Marketing/Communications/Business

Outils

DV360

Google Ads

Meta

TikTok Ads

Amazon Ads

LinkedIn Ads

Description du poste

Media & Digital Manager Location: CDMX, Santa Fe

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As an Media & Digital Manager, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the job:

The Media & Digital Manager is responsible for accelerating business growth through data-driven media and digital strategies that strengthen brand equity and deliver measurable business results. This role leads to full-funnel media planning and activation, ensuring effective investment, omnichannel excellence, and continuous optimization through data, technology, and strategic partnerships.

Main responsibilities:

• Strategy & Business Partnership
  • Develop and execute integrated media and digital strategies aligned with brand and commercial objectives.
  • Partner with Marketing, CMI, E-commerce, and cross-functional teams to drive business growth and maximize media effectiveness.
  • Manage media investment planning and budget allocation to deliver optimal business outcomes.
• Media Activation & Performance
  • Lead full-funnel campaigns across Paid, Owned, and Earned media, including Search, Social, Programmatic, Video, Retail Media, and CRM.
  • Drive consumer acquisition, engagement, and conversion through data-driven optimization.
  • Ensure excellence in execution and adherence to media governance standards.
• Data, Analytics & MarTech
  • Establish measurement frameworks, KPIs, and reporting processes to evaluate media and digital performance.
  • Leverage audience insights, 1st-party data, and MarTech capabilities to improve targeting, efficiency, and ROI.
  • Identify opportunities through AI, automation, and emerging technologies to enhance marketing effectiveness.
• Agency & Ecosystem Management
  • Manage media agencies, technology partners, and digital platforms to ensure strong performance and innovation.
  • Foster collaborative partnerships that continuously improve execution, business impact, and operational efficiency.

About you:

• Experience & Education Bachelor's degree in Marketing, Communications, Business, or related field. 7+ years of experience in Media, Digital Marketing, Performance Marketing, or related disciplines. Proven track record managing media investments, agency relationships, and business-driving digital initiatives.
• Key Skills Media strategy, planning, and buying. Digital platforms (Google, Meta, TikTok, Amazon, DV360, LinkedIn). Analytics, attribution, and media effectiveness measurement. Data-driven decision making and stakeholder management. Budget management and cross-functional leadership.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.