Estratega de Medios Pagados y Performance Marketing

Placements24; Oaxaca de Juárez; Hybrid; MXN 480,000 - 720,000; Full time

Benefits offered by this job

Competitive benefits

Remote work from anywhere in Mexico

Career development opportunities

Job summary

Placements24 is seeking a data-driven Estratega de Medios Pagados y Performance Marketing to plan, execute, and optimize paid media campaigns from a remote location in Mexico. You will drive customer acquisition, revenue growth, and brand awareness through Google Ads, Facebook/Instagram, and other platforms.

The role requires 5+ years in paid media management, strong analytics, CRO/A/B testing, and the ability to work independently in a fast-paced environment.

Qualifications

• Bachelor’s degree required in Marketing, Business, Admin, Economics, or related quantitative field.
• Minimum 5 years of hands-on paid media management and performance marketing experience.
• Extensive experience managing large budgets and complex campaigns across Google Ads and Facebook/Instagram Ads.
• Strong analytical skills and proficiency with data analytics to measure and report on performance.
• Demonstrated experience with CRO and A/B testing.
• Fluent Spanish; English proficiency is a plus.
• Ability to work remotely and manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive paid media strategies across platforms (Google Ads, Facebook/Instagram, etc.).
• Manage and optimize PPC, paid social, display, and retargeting campaigns to hit KPI targets (CPA, ROAS, CPL).
• Conduct keyword research, audience segmentation, and competitive analysis to guide campaigns.
• Create compelling ad copy and collaborate with design for high-performing creatives.
• Monitor performance daily, analyze data with analytics tools, and produce insightful reports.
• Implement A/B testing for ads, targeting, bidding, and landing pages to improve efficiency.
• Manage advertising budgets and allocate spend across campaigns and platforms.
• Identify and test new paid media channels and DSPs; stay current with trends.
• Collaborate with SEO, content, and email teams for integrated campaigns.

Skills

Paid media management

Performance marketing

CRO & A/B testing

Analytics

Spanish proficiency

English a plus

Education

Bachelor's degree in Marketing, Business Administration, Economics, or related quantitative field

Tools

Google Ads

Facebook/Instagram Ads

Job description

About the Role

Our client, a forward-thinking e-commerce company based in the culturally rich city of Oaxaca, is seeking a highly skilled and data-driven Estratega de Medios Pagados y Performance Marketing . This is a fully remote position, designed for individuals who excel in driving measurable results through paid advertising channels. You will be responsible for planning, executing, and optimizing paid media campaigns across various platforms to achieve key business objectives, including customer acquisition, revenue growth, and brand awareness. We are looking for a strategic thinker with a deep understanding of the performance marketing landscape and a passion for optimizing campaigns for maximum return on investment. Your expertise will be critical in expanding our digital footprint.

Key Responsibilities

• Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Manage and optimize paid search (PPC), paid social, display advertising, and retargeting campaigns to achieve target KPIs (CPA, ROAS, CPL).
• Conduct thorough keyword research, audience segmentation, and competitive analysis to inform campaign strategies.
• Create compelling ad copy and select high-performing creatives in collaboration with the design team.
• Monitor campaign performance daily, analyze data using analytics tools (e.g., Google Analytics, platform-specific insights), and generate insightful reports.
• Implement A/B testing methodologies for ad creatives, targeting parameters, bidding strategies, and landing pages to continuously improve campaign efficiency.
• Manage advertising budgets effectively, ensuring optimal allocation of spend across different campaigns and platforms.
• Identify and test new paid media channels and emerging advertising technologies.
• Collaborate with other marketing functions (e.g., SEO, content, email) to ensure integrated campaign execution.
• Stay abreast of the latest trends and best practices in paid media and performance marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Minimum of 5 years of hands-on experience in paid media management and performance marketing, with a proven track record of success.
• Extensive experience managing large budgets and complex campaigns across Google Ads and Facebook/Instagram Ads.
• Strong analytical skills and proficiency in using data analytics tools to measure and report on campaign performance.
• Demonstrated experience with conversion rate optimization (CRO) and A/B testing.
• Excellent understanding of marketing automation and CRM platforms.
• Proficiency in Spanish is required; English proficiency is a strong asset.
• Ability to work independently, manage priorities effectively, and thrive in a remote, fast-paced environment.
• Experience with programmatic advertising and other demand-side platforms (DSPs) is a plus.
• Strong understanding of the e-commerce customer journey.

Benefits

• This fully remote position offers a competitive salary, a comprehensive benefits package, and the flexibility to work from anywhere in Mexico.
• You will be part of an innovative and growth-oriented company with ample opportunities for professional development and career advancement.
• Contribute to significant business growth from the unique cultural backdrop of Oaxaca.
• We offer a dynamic work environment where your contributions are valued and recognized.