Senior Marketing Analytics & Insights Lead

Omnicom Media; Ciudad de México; On-site; MXN 480,000 - 640,000; Full time

Job summary

Omnicom Media in Mexico City is seeking a seasoned Analytics Specialist to lead cross-channel measurement and brand lift studies. You will design surveys, collect data, and perform rigorous analysis to inform media strategies for multiple clients.

The role requires hands-on experience with BI tools, advanced Excel, and Python, with a focus on driving data-driven decisions and clear client communication.

Qualifications

• Bachelor’s degree in Mathematics, Economics, Marketing, Industrial Engineering, or a related field.
• 3-4 years of analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency media planning and execution.

Responsibilities

• Build a deep understanding of each client’s strategic issues, priorities and competitive position.
• Support measurement plan development for cross channel campaigns. Show clear understanding of KPIs for each channel and the role each channel plays in the funnel.
• Manage projects with strong organizational skills and a process driven mindset. Deliver work on time and with high quality.
• Build and present media performance reports and points of view to clients with confidence across phone, video and in-person settings.
• Design and measure A/B tests and incrementality tests. Define hypotheses. Communicate the impact of results. Use learnings to shape media test roadmaps and strategies.
• Contribute to consumer segmentation and audience identification work.

Skills

Brand lift studies

Data analysis

Audience segmentation

Cross-channel analytics

Education

Bachelor’s degree in Mathematics, Economics, Marketing, Industrial Engineering, or related field

Tools

Datorama

Adobe Analytics

Facebook Ads Manager

Excel (Advanced)

Python

Job description

Omnicom Media in Mexico City is seeking a seasoned Analytics Specialist to lead cross-channel measurement and brand lift studies. You will design surveys, collect data, and perform rigorous analysis to inform media strategies for multiple clients.

The role requires hands-on experience with BI tools, advanced Excel, and Python, with a focus on driving data-driven decisions and clear client communication.