Growth Lead: Build a Scalable Enrollment Engine

tzla; México; A distancia; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

TZLA Club is seeking a Growth Lead to own the execution of our growth pipeline, from prospect outreach through member enrollment.

You will operate within the Digital Studio team under the Experience department, receiving strategic priorities from the Digital Manager (or the Head of Experience during the initial buildout phase) and translating those priorities into shipped campaigns, partner activations, and measurable funnel improvements every week.

Formación

• 3 to 5 years in growth, demand generation, performance marketing, or marketing operations, with at least 2 years owning a pipeline (not just executing campaigns)
• Proven history of scaling lead generation for a member-facing, membership, or donation-based organization from early stage
• Influencer and partnership channel experience: you have personally sourced, negotiated, and managed influencer or media partnerships with measurable attribution
• Hands-on funnel operator: you can build and launch an email campaign, landing page, or nurture sequence yourself
• Strong project management instincts: clear briefs, tight timelines, and personal accountability for delivery
• Data fluency: comfortable building dashboards, interpreting conversion rates, calculating cohort lag effects, and making budget decisions from data
• Speed of execution: track record of going from idea to live campaign in 48 hours or less
• Clear written communication and high standards for documentation

Responsabilidades

• Translate growth priorities into a clear weekly and monthly execution plan
• Maintain a single source of truth for marketing priorities, owners, and deadlines in Notion
• Define weekly prospect and donation targets aligned to the Digital Manager's strategic direction
• Build the cohort-based conversion model
• Prepare data-driven recommendations on budget allocation and channel mix for review by the Digital Manager and Head of Experience
• Plan and ship marketing initiatives end to end
• Convert priorities into scoped projects with owners, timelines, and acceptance criteria
• Coordinate briefs, assets, approvals, and go-live readiness across stakeholders
• Build repeatable playbooks so campaigns can be launched in 48 hours, not 2 weeks
• Manage influencer and media partnerships (our primary growth channel)
• Build and maintain a partner pipeline with tracking, attribution, and effectiveness measurement
• Manage affiliate program infrastructure and partner relationships end to end
• Own the member referral program end to end: design incentive structures, build tracking and payout systems, drive adoption among existing members, and measure referral-attributed enrollments
• Keep the funnel moving. Support landing page updates, UX improvements, and content refreshes tied to conversion goals
• Partner with design and engineering to ship improvements quickly and cleanly
• Build and run outbound and nurture flows in GoHighLevel
• Maintain email journeys, broadcast schedules, tagging and segments, and basic automations
• Implement tracking and attribution infrastructure (UTM parameters, affiliate codes, Genius Link or equivalent)
• Make sure tracking and reporting are in place for every key sequence
• Document every process as an SOP from day one
• Build repeatable playbooks for campaign execution, partner management, and reporting
• As volume scales, contribute to scoping additional growth roles within the Digital Studio team
• Own the weekly Funnel Scoreboard: prospects, quiz completions, PMA signatures, Telegram joins, and donations
• Report enrollment rates stage by stage with week-over-week trends
• Track the quarterly outreach budget and report effectiveness by channel
• Flag amber and red thresholds proactively, before leadership has to ask

Conocimientos

Growth marketing

Influencer partnerships

Funnel operations

Project management

Data analytics

Copywriting & communication

Herramientas

Notion

GoHighLevel

Telegram

Google Workspace

Figma

Descripción del empleo

TZLA Club is seeking a Growth Lead to own the execution of our growth pipeline, from prospect outreach through member enrollment.

You will operate within the Digital Studio team under the Experience department, receiving strategic priorities from the Digital Manager (or the Head of Experience during the initial buildout phase) and translating those priorities into shipped campaigns, partner activations, and measurable funnel improvements every week.