Growth-Focused Lifecycle Architect

Baubap; México; On-site; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Health & Life insurance

Multicultural team

Christmas bonus (Aguinaldo)

Job summary

Baubap seeks a growth analytics professional to own the customer lifecycle decisioning from acquisition through activation, expansion, and retention. This role ties every lifecycle decision to measurable business outcomes and uses data and experiments to prove impact.

The person will design end-to-end lifecycle communications, manage experiments (A/B tests, cohorts), and coordinate with product, data, and marketing to ensure a coherent, data-backed growth narrative across channels.

Qualifications

• 5+ years in CRM, lifecycle communications or retention marketing; fintech preferred
• Proven impact on activation, payback, retention or LTV
• Experience designing and reading experiments (A/B tests, cohorts)
• Fluent in Spanish and English

Responsibilities

• Own the lifecycle communication strategy end to end in CRM
• Design, run and measure experiments to validate what actually moves the needle
• Build the channel and timing logic for acquisition/activation moments
• Create dashboards and read data independently without relying on others
• Collaborate with Product, Data, Engineering and Marketing/Growth to align messaging and strategy

Skills

Growth analytics

Lifecycle marketing

Data-driven decision making

Experiment design

Braze

PostHog

SQL

AI tooling (Claude)

Channel optimization

Cross-functional collaboration

Education

Industrial engineering, economics, business administration, marketing or related degrees

Tools

Braze

PostHog

Tenjin

SQL/BI tools

Claude AI

Job description

Baubap seeks a growth analytics professional to own the customer lifecycle decisioning from acquisition through activation, expansion, and retention. This role ties every lifecycle decision to measurable business outcomes and uses data and experiments to prove impact.

The person will design end-to-end lifecycle communications, manage experiments (A/B tests, cohorts), and coordinate with product, data, and marketing to ensure a coherent, data-backed growth narrative across channels.