Gerente de Estrategia de Adquisición de Clientes (E-commerce)

Placements24; Oaxaca de Juárez; Hybrid; MXN 600,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Hybrid work arrangement

Job summary

Placements24 is seeking a results-driven Gerente de Estrategia de Adquisición de Clientes to join Oaxaca City, Mexico. Lead digital customer acquisition across SEO, SEM, social, email, and content marketing, and optimize campaigns for ROI in ecommerce.

You will identify new channels, test tactics, analyze performance data, and refine customer personas while collaborating with CRM and analytics teams to improve the end-to-end journey.

Qualifications

• Proven digital marketing experience with focus on customer acquisition in ecommerce.
• Strong ability to test and optimize campaigns across channels.
• Excellent data interpretation and strategic decision-making.
• Clear communication and presentation skills.
• Experience with CRM systems is a plus.

Responsibilities

• Develop and implement a comprehensive customer acquisition strategy across SEO, SEM, social, content, and email marketing.
• Manage and optimize paid campaigns (Google Ads, Facebook/Instagram) for ROI and targets.
• Identify new channels and tactics, test performance and scale winning approaches.
• Analyze campaign data, identify trends, and provide actionable insights.
• Collaborate with marketing, content, and creative teams to produce compelling assets.

Skills

Digital marketing

Customer acquisition

Analytics

Communication skills

Education

Bachelor's degree in Marketing or Business Administration

Tools

Google Analytics

Google Ads

Facebook Business Manager

Email marketing platforms

Job description

About the Role

Our client, a fast-growing player in the online retail sector, is seeking a results-oriented Gerente de Estrategia de Adquisición de Clientes to join their team in Oaxaca City, Oaxaca, MX . This role is pivotal in driving customer growth through innovative acquisition strategies across various digital channels. The ideal candidate will have a proven track record in developing and executing effective customer acquisition campaigns, a deep understanding of digital marketing tactics, and a passion for data-driven decision-making. You will be responsible for identifying new customer segments, optimizing campaign performance, and ensuring a seamless customer journey from first touchpoint to conversion. This hybrid role offers a blend of collaborative office work and remote flexibility.

Key Responsibilities

• Develop and implement a comprehensive strategy for acquiring new customers across all relevant digital marketing channels (SEO, SEM, Social Media, Content Marketing, Email Marketing).
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram Ads) to maximize ROI and achieve acquisition targets.
• Identify, evaluate, and test new channels and tactics for customer acquisition.
• Analyze campaign performance data, identify trends, and provide actionable insights and recommendations for continuous improvement.
• Collaborate with the marketing, content, and creative teams to develop compelling campaign assets and messaging.
• Manage the customer acquisition budget effectively, ensuring optimal allocation of resources.
• Develop and refine customer personas and understand the customer journey to inform acquisition strategies.
• Monitor market trends and competitor activities to identify opportunities and threats.
• Work closely with the CRM team to ensure smooth lead management and customer onboarding processes.

Requirements

• Proven experience in digital marketing, with a strong focus on customer acquisition strategies within an e-commerce context.
• Demonstrable success in managing and optimizing paid advertising campaigns across multiple platforms.
• Proficiency with digital marketing tools, including Google Analytics, Google Ads, Facebook Business Manager, and email marketing platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent understanding of SEO, SEM, content marketing, and social media marketing principles.
• Solid communication and presentation skills, with the ability to articulate strategies and results clearly.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience with CRM systems is a plus.
• Ability to thrive in a hybrid work environment, balancing remote work with in-office collaboration.
• Must be legally authorized to work in Mexico.

Benefits

Our client offers a competitive salary, comprehensive health and wellness benefits, and opportunities for professional growth and development. You will be part of a collaborative and innovative team based in the culturally rich city of Oaxaca City, Oaxaca, MX . Enjoy the flexibility of a hybrid work arrangement, contributing to a company that values creativity, data-driven results, and employee well-being. This is an excellent opportunity to advance your career in customer acquisition within the thriving e-commerce industry.