Gerente de Marketing Digital y Redes Sociales (E-commerce)

Placements24; Cancún; Hybrid; MXN 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Career growth opportunities

Job summary

Placements24 is seeking an experienced Gerente de Marketing Digital y Redes Sociales to lead our client's digital marketing and social media initiatives in Cancún. You will build and execute comprehensive strategies to boost brand awareness, engagement, and online sales.

The role requires managing a team, budgets, and cross-functional collaboration to align marketing with business goals. Fluency in Spanish and a willingness to relocate to Cancún are essential.

Qualifications

• Master's degree in Marketing, Communications, Business Administration, or a related field.
• 5–7 years of progressive digital marketing and social media management experience, with at least 2 in leadership.
• Proven success in developing and executing data-driven digital marketing and social media strategies for e-commerce.
• Expertise in SEO, SEM, content marketing, email marketing, and social media advertising.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, social media analytics).
• Excellent leadership, team management, and communication skills in Spanish.
• Must be based in or willing to relocate to Cancún, Quintana Roo.

Responsibilities

• Develop and execute integrated digital marketing strategies, including SEO, SEM, content marketing, email marketing, and social media marketing.
• Oversee all aspects of social media management, including strategy development, content creation, community engagement, and performance analysis.
• Lead, mentor, and manage a team of digital marketing and social media professionals.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Analyze campaign performance, website traffic, and customer data to identify trends and opportunities for optimization.
• Collaborate with sales, product development, and creative teams to ensure alignment of marketing efforts with business objectives.
• Stay up-to-date with the latest digital marketing trends, social media best practices, and emerging technologies.
• Develop and implement strategies to increase website traffic, customer acquisition, and customer retention.
• Ensure brand consistency across all digital channels.
• Report on KPIs to senior management.

Skills

Leadership

Digital marketing

SEO/SEM

Content marketing

Email marketing

Social media advertising

Analytics

Spanish proficiency

Education

Master's degree in Marketing/Communications/Business

Tools

Google Analytics

Social media analytics tools

Job description

About the Role

Our client, a rapidly growing e-commerce company with a strong brand presence, is seeking an experienced and strategic Gerente de Marketing Digital y Redes Sociales to lead their digital efforts in Cancún, Quintana Roo . This leadership role is responsible for developing and executing comprehensive digital marketing and social media strategies that drive brand awareness, customer engagement, and online sales. The ideal candidate will have a deep understanding of the digital landscape, a proven ability to manage social media platforms effectively, and a passion for creating innovative marketing campaigns. You will lead a team, manage budgets, and collaborate cross-functionally to ensure cohesive and impactful digital marketing initiatives. This is a pivotal opportunity to shape the digital future of a thriving business in the beautiful city of Cancún, Quintana Roo .

Key Responsibilities

• Develop and execute integrated digital marketing strategies, including SEO, SEM, content marketing, email marketing, and social media marketing.
• Oversee all aspects of social media management, including strategy development, content creation, community engagement, and performance analysis.
• Lead, mentor, and manage a team of digital marketing and social media professionals.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Analyze campaign performance, website traffic, and customer data to identify trends and opportunities for optimization.
• Collaborate with sales, product development, and creative teams to ensure alignment of marketing efforts with business objectives.
• Stay up-to-date with the latest digital marketing trends, social media best practices, and emerging technologies.
• Develop and implement strategies to increase website traffic, customer acquisition, and customer retention.
• Ensure brand consistency across all digital channels.
• Report on key performance indicators (KPIs) to senior management.

Requirements

• Master's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5-7 years of progressive experience in digital marketing and social media management, with at least 2 years in a leadership role.
• Proven success in developing and executing data-driven digital marketing and social media strategies for e-commerce businesses.
• Expertise in SEO, SEM, content marketing, email marketing, and social media advertising.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, social media analytics).
• Excellent leadership, team management, and communication skills in Spanish.
• Proficiency in managing various social media platforms and digital advertising tools.
• Creative thinking and ability to translate business goals into actionable marketing plans.
• Experience in the tourism or hospitality e-commerce sector is a plus.
• Must be based in or willing to relocate to Cancún, Quintana Roo .

Benefits

Our client offers a competitive salary and benefits package, performance-based bonuses, significant opportunities for career advancement, a dynamic and creative work environment, and the chance to work in a beautiful tourist destination. This role in Cancún, Quintana Roo , provides a unique opportunity to lead digital marketing efforts for a growing e-commerce company and contribute to its success in a vibrant market. Join a team that values innovation, collaboration, and achieving outstanding results. We are committed to fostering a culture of continuous learning and professional development.