Especialista en E-commerce y Performance Marketing

Placements24; Acapulco; On-site; MXN 600,000 - 800,000; Full time

Benefits offered by this job

Salario competitivo

Incentivos por rendimiento

Job summary

Placements24 busca un Especialista en E-commerce y Performance Marketing para unirse a su equipo en Acapulco, Guerrero. Liderarás campañas en Google Ads y Meta Ads, optimizarás el CRO y gestionarás la experiencia de compra para maximizar ventas y ROAS.

El rol requiere experiencia en analítica, A/B testing y plataformas de comercio electrónico. Se valorará conocimiento en marketing de afiliados y capacidad de trabajar en un entorno dinámico de alto rendimiento.

Qualifications

• Licenciatura en Marketing, Administración de Empresas, Economía o campo relacionado.
• Experiencia mínima de 4 años en marketing de rendimiento, publicidad digital y e-commerce.
• Experiencia demostrable gestionando campañas de publicidad pagada para ventas y captación.

Responsibilities

• Desarrollar, implementar y gestionar campañas de rendimiento en Google Ads, Meta Ads y redes de afiliados.
• Optimizar el rendimiento del sitio de e-commerce para conversiones, pruebas A/B y mejoras en el proceso de compra.
• Gestionar presupuestos publicitarios para maximizar ROAS y resultado de inversión.

Skills

Google Ads

Meta Ads

CRO

A/B testing

Google Analytics

E-commerce platforms

Data analysis

Spanish communication

Education

Licenciatura en Marketing

Job description

About the Role

Our client, a prominent online retailer with a robust business model, is seeking a data-driven Especialista en E-commerce y Performance Marketing to join their team in Acapulco, Guerrero . This critical role will focus on driving online sales and customer acquisition through the strategic management of paid digital advertising channels and e-commerce optimization. The ideal candidate will possess a strong understanding of performance marketing tactics, including SEM, social media advertising, and affiliate marketing, coupled with expertise in e-commerce platform management and conversion rate optimization (CRO). You will be responsible for developing and executing campaigns designed to maximize ROI and achieve ambitious growth targets for our client's online store. This is a key position for shaping the digital revenue stream of a successful business in Acapulco, Guerrero .

Key Responsibilities

Develop, implement, and manage performance marketing campaigns across various channels (Google Ads, Meta Ads, programmatic advertising, affiliate networks). Optimize e-commerce website performance for conversions, including landing page optimization, A/B testing, and checkout process improvements. Manage advertising budgets effectively, ensuring maximum return on ad spend (ROAS). Conduct in-depth keyword research, audience analysis, and competitor monitoring to inform campaign strategies. Create and manage compelling ad copy and creative assets that drive engagement and conversions. Monitor campaign performance daily, analyzing key metrics and providing actionable insights for optimization. Collaborate with the marketing and product teams to ensure cohesive messaging and alignment with business objectives. Analyze customer journeys and user behavior on the e-commerce platform to identify opportunities for improvement. Stay current with the latest trends and technologies in performance marketing and e-commerce. Prepare regular performance reports for management, highlighting key achievements, challenges, and strategic recommendations.

Requirements

Bachelor's degree in Marketing, Business Administration, Economics, or a related field. Minimum of 4 years of experience in performance marketing, digital advertising, and e-commerce. Proven track record of successfully managing and optimizing paid advertising campaigns to achieve sales and acquisition goals. Expertise in Google Ads, Meta Ads, and other major advertising platforms. Strong understanding of e-commerce principles, CRO, and A/B testing methodologies. Proficiency with analytics tools such as Google Analytics and experience with e-commerce platforms. Excellent analytical and problem-solving skills, with a data-driven approach. Strong communication and presentation skills in Spanish. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Experience with affiliate marketing or influencer marketing is a plus. Must be based in or willing to relocate to Acapulco, Guerrero .

Benefits

Our client offers a competitive salary, performance-based incentives, comprehensive benefits, opportunities for professional growth and development, and a dynamic work environment. This role in Acapulco, Guerrero , offers a chance to significantly impact the growth of a successful online business and advance your career in performance marketing and e-commerce. Join a team committed to innovation, results, and customer satisfaction. We believe in empowering our employees to achieve their full potential.