Líder de Estrategia de Adquisición de Clientes - Digital

Placements24; Oaxaca de Juárez; Hybrid; MXN 600,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Hybrid work arrangement

Job summary

Placements24 is seeking a results-driven Gerente de Estrategia de Adquisición de Clientes to join Oaxaca City, Mexico. Lead digital customer acquisition across SEO, SEM, social, email, and content marketing, and optimize campaigns for ROI in ecommerce.

You will identify new channels, test tactics, analyze performance data, and refine customer personas while collaborating with CRM and analytics teams to improve the end-to-end journey.

Qualifications

• Proven digital marketing experience with focus on customer acquisition in ecommerce.
• Strong ability to test and optimize campaigns across channels.
• Excellent data interpretation and strategic decision-making.
• Clear communication and presentation skills.
• Experience with CRM systems is a plus.

Responsibilities

• Develop and implement a comprehensive customer acquisition strategy across SEO, SEM, social, content, and email marketing.
• Manage and optimize paid campaigns (Google Ads, Facebook/Instagram) for ROI and targets.
• Identify new channels and tactics, test performance and scale winning approaches.
• Analyze campaign data, identify trends, and provide actionable insights.
• Collaborate with marketing, content, and creative teams to produce compelling assets.

Skills

Digital marketing

Customer acquisition

Analytics

Communication skills

Education

Bachelor's degree in Marketing or Business Administration

Tools

Google Analytics

Google Ads

Facebook Business Manager

Email marketing platforms

Job description

Placements24 is seeking a results-driven Gerente de Estrategia de Adquisición de Clientes to join Oaxaca City, Mexico. Lead digital customer acquisition across SEO, SEM, social, email, and content marketing, and optimize campaigns for ROI in ecommerce.

You will identify new channels, test tactics, analyze performance data, and refine customer personas while collaborating with CRM and analytics teams to improve the end-to-end journey.