Field Manager, Retail Brand Activation

MGA Entertainment; Naucalpan de Juárez; Vor Ort; MXN 609.000 - 730.000; Vollzeit

Benefits dieser Stelle

Benefits

Zusammenfassung

MGA Entertainment is seeking a Field Marketing Leader to drive flawless field execution for the brand portfolio across Mexico. You will supervise merchandisers and managers, design field plans, monitor planogram compliance, and maximize shopper engagement with retailers in the Naucalpan de Juárez area.

The role requires 5+ years in field/trade marketing or sales operations, strong budget management, and bilingual English/Spanish communication.

Qualifikationen

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of field, trade marketing, or sales operations experience, preferably in toys/CPG/entertainment.
• Bilingual in English and Spanish, fluent in both oral and written communication.

Aufgaben

• Lead, supervise, and coach the field force team (merchandisers and supervisors) to ensure strong in-store execution of brand strategies.
• Develop and implement field execution plans aligned with marketing and sales objectives.
• Monitor planogram compliance, POP material placement, and promotional execution across all retailers.
• Ensure excellence in visibility, share of shelf, and brand activation at the point of sale.
• Coordinate with sales and marketing teams to align strategies and ensure consistency across trade channels.
• Establish KPIs for field performance and provide regular reporting on execution, compliance, and ROI of field activities.
• Manage relationships with external agencies to ensure high-quality training, staffing, and execution.
• Control field budgets, ensuring efficient allocation of resources and strict compliance.
• Identify opportunities and best practices in store to maximize sales conversion and brand impact.
• Guarantee operational excellence by implementing processes and tools for supervision, auditing, and reporting.

Kenntnisse

Leadership

Team management

Budget management

Analytics

Negotiation

Ausbildung

Bachelor’s degree in Marketing/Business

Jobbeschreibung

MGA Entertainment is seeking a Field Marketing Leader to drive flawless field execution for the brand portfolio across Mexico. You will supervise merchandisers and managers, design field plans, monitor planogram compliance, and maximize shopper engagement with retailers in the Naucalpan de Juárez area.

The role requires 5+ years in field/trade marketing or sales operations, strong budget management, and bilingual English/Spanish communication.