Digital Marketing Specialist - E-commerce FMCG

Placements24; Saltillo; Hybrid; MXN 350,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development opportunities

Job summary

Placements24 is seeking a Digital Marketing Specialist for a fully remote FMCG role. You will develop and execute strategies to boost online presence, drive e-commerce sales, and engage audiences across digital channels.

The ideal candidate has 3+ years in digital marketing, with proven SEO/SEM expertise, content creation skills, and strong analytics. Fluency in Spanish is essential for effective communication and remote collaboration.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• Minimum 3 years in digital marketing with e-commerce and FMCG focus.
• Proven SEO, SEM, and social media campaign experience.
• Proficient with Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
• Strong content creation, copywriting, and basic design understanding.
• Excellent analytical and problem-solving abilities.
• Fluent written and verbal Spanish communication skills.
• Able to work independently in a remote setting and meet deadlines.
• Proactive and passionate about evolving digital marketing trends.

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, email, and content.
• Plan and optimize paid campaigns (Google Ads, Social) to hit KPIs and ROI targets.
• Create engaging content for social, blogs, and websites.
• Monitor website performance and user behavior with analytics tools.
• Conduct keyword research and implement SEO best practices.
• Manage social presence, community engagement, and audience inquiries.
• Collaborate with marketing, sales, and product teams for brand consistency.
• Stay current with digital marketing trends and technologies.
• Analyze campaign data and deliver actionable insights and reports.

Skills

SEO

SEM

Social media

Content creation

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEO platforms

Job description

About the Role

Our client, a leading force in the Bienes de Consumo Masivo (FMCG) sector, is actively seeking a talented and driven Digital Marketing Specialist to join their expanding team. This is a fully remote position, offering the flexibility to work from anywhere. The primary focus will be on developing and executing innovative digital marketing strategies to enhance online presence, drive e-commerce sales, and engage target audiences across various digital platforms. The ideal candidate will possess a strong understanding of SEO, SEM, social media marketing, content creation, and analytics, with a proven ability to optimize campaigns for maximum ROI. This role is critical in shaping our client's digital footprint and achieving ambitious online growth objectives. You will be instrumental in leveraging digital channels to connect with consumers and drive sales for our diverse FMCG product lines.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve target KPIs and maximize ROI.
• Create engaging and relevant content for social media platforms, blogs, and websites.
• Monitor website performance, user behavior, and conversion rates using analytics tools (e.g., Google Analytics).
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage social media presence, foster community engagement, and respond to customer inquiries.
• Collaborate with internal teams (marketing, sales, product development) to ensure brand consistency and alignment of digital efforts.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Analyze campaign performance data and provide regular reports with actionable insights and recommendations.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on e-commerce and FMCG.
• Proven experience managing successful SEO, SEM, and social media campaigns.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO platforms.
• Strong content creation skills, including copywriting and basic graphic design understanding.
• Excellent analytical and problem-solving abilities.
• Exceptional written and verbal communication skills in Spanish.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Proactive and passionate about digital marketing and staying ahead of industry changes.

Benefits

As a fully remote position, our client offers exceptional flexibility and work-life balance. You will receive a competitive salary, performance-based incentives, comprehensive health benefits, and access to professional development opportunities. This role provides a platform to significantly impact a growing e-commerce business within the FMCG sector, with potential for career advancement.