Especialista en Marketing Digital y E-commerce Remoto

Placements24; Mérida; Hybrid; MXN 240,000 - 420,000; Full time

Benefits offered by this job

Fully remote

Career development

Work-life balance

Job summary

Placements24 is partnering with a rapidly growing online retailer to hire an Especialista en Marketing Digital y E-commerce (Retail). This fully remote role supports our client’s Mérida market presence and broader e-commerce growth.

You will develop strategies, optimize SEO/SEM, manage social campaigns, content, email marketing, and analytics to drive traffic and sales. Ideal candidates bring proven digital marketing and ecommerce experience, proficiency with Google Analytics and Google Ads, and

Qualifications

• Proven experience as a Digital Marketing Specialist or E-commerce Specialist, preferably in the retail sector.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Experience with e-commerce platforms (Shopify, Magento) is a plus.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase online visibility and drive e-commerce sales.
• Manage and optimize SEO and SEM campaigns.
• Plan and execute social media marketing strategies across various platforms.
• Create engaging content for website, blog, and social channels.
• Manage email marketing campaigns to nurture leads and drive retention.
• Analyze website traffic and campaign performance using analytics tools.
• Identify trends to optimize marketing ROI.
• Collaborate with web development and design teams to improve conversions.
• Stay up-to-date with digital marketing trends and tools.
• Manage online advertising budgets effectively.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Analytics

A/B testing

Conversion rate optimization

Education

Bachelor's degree in Marketing, Digital Media, Business, or related field

Tools

Google Analytics

Google Ads

Email marketing software

Social media management platforms

Shopify

Magento

Job description

Placements24 is partnering with a rapidly growing online retailer to hire an Especialista en Marketing Digital y E-commerce (Retail). This fully remote role supports our client’s Mérida market presence and broader e-commerce growth.

You will develop strategies, optimize SEO/SEM, manage social campaigns, content, email marketing, and analytics to drive traffic and sales. Ideal candidates bring proven digital marketing and ecommerce experience, proficiency with Google Analytics and Google Ads, and