Analista SEO y SEM para E-commerce

Placements24; Morelia; On-site; MXN 223,000 - 357,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

On-site in Morelia

Job summary

Placements24 is seeking an Analista SEO y SEM to join our e-commerce team in Morelia, Michoacán. This on-site role will drive online visibility through strategic SEO and paid search, delivering qualified traffic and measurable ROI.

You will research keywords, optimize campaigns, and collaborate with content and development teams to improve rankings and site health. Fluency in Spanish and solid analytics are essential.

Qualifications

• Experience as SEO/SEM Analyst or similar role.
• Strong knowledge of SEO principles and tools.
• Experience managing Google Ads campaigns.
• Fluent Spanish writing and speaking.

Responsibilities

• Conduct keyword research for organic and paid search.
• Develop on-page and off-page SEO strategies.
• Monitor site performance and fix technical issues.
• Plan and optimize PPC campaigns across Google Ads and Bing Ads.
• Analyze campaign performance and report ROI.
• Collaborate with content and development teams.
• Track SEO/SEM metrics like traffic, rankings, CPA.

Skills

SEO/SEM experience

Analytical thinking

Digital marketing

Google Ads

Web analytics

Spanish communication

HTML/CSS/JS knowledge

Team collaboration

Education

Bachelor's degree in Marketing or related

Equivalent practical experience

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Bing Ads

Job description

About the Role

Our client is actively seeking a detail-oriented and analytically skilled Analista SEO y SEM to join their e-commerce team in Morelia, Michoacán . This is an on-site position where you will play a crucial role in enhancing our client's online visibility and driving qualified traffic to their e-commerce platforms through strategic search engine optimization and paid search initiatives. You will be responsible for executing and refining SEO and SEM strategies, ensuring maximum organic and paid reach. We are looking for a proactive individual who thrives in a data-driven environment and possesses a deep understanding of search engine algorithms and user search behavior. Your insights will be vital in optimizing campaigns and improving search engine rankings, directly impacting sales and brand awareness.

Key Responsibilities

• Conduct thorough keyword research and analysis to identify opportunities for organic and paid search optimization.
• Develop and implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
• Monitor website performance using SEO tools, identifying technical issues and implementing solutions to improve site health and user experience.
• Plan, execute, and manage pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads, optimizing bids, ad copy, and landing pages for maximum ROI.
• Analyze campaign performance, conversion rates, and ROI for both SEO and SEM efforts, providing regular reports and actionable recommendations.
• Stay informed about the latest trends, algorithm updates, and best practices in SEO and SEM to ensure our strategies are competitive.
• Perform competitive analysis to identify market opportunities and threats in the search landscape.
• Collaborate with content creators and web developers to implement SEO recommendations and improve website structure and content.
• Track and report on key SEO and SEM metrics, including organic traffic, keyword rankings, conversion rates, and cost per acquisition.

Requirements

• Proven experience as an SEO/SEM Analyst, Digital Marketing Specialist, or similar role, with a focus on search engines.
• In-depth understanding of SEO principles, best practices, and tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Hands-on experience managing Google Ads and other PPC platforms, including campaign setup, management, and optimization.
• Strong analytical skills with the ability to interpret complex data and translate it into clear, actionable insights.
• Excellent written and verbal communication skills in Spanish.
• Experience with website analytics tools and the ability to track and report on campaign performance effectively.
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Bachelor's degree in Marketing, Statistics, Business, or a related field, or equivalent practical experience.
• Ability to work collaboratively in a team environment in our Morelia office.

Benefits

This position in Morelia, Michoacán offers a competitive salary, a comprehensive benefits package, and the opportunity to work on exciting e-commerce projects. You will gain valuable experience in a specialized digital marketing field within a supportive and collaborative team environment. We are committed to your professional development and provide ongoing training opportunities. Join our client's team and make a tangible impact on their online growth!