Especialista en Analítica Web y E-commerce

Placements24; Santiago de Querétaro; On-site; MXN 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Data-driven culture

Job summary

Placements24 is seeking a highly analytical Specialista en Analítica Web y E-commerce to drive data-informed decisions for its Querétaro operations. You will monitor traffic, user journeys, conversions, and e-commerce metrics, delivering actionable recommendations to improve performance.

The role requires strong GA4/Adobe Analytics expertise, data visualization skills, and the ability to translate complex data into strategic guidance for marketing, product, and development teams.

Qualifications

• Proven experience as a Web Analyst, E-commerce Analyst, or similar role.
• Expert proficiency in Google Analytics (GA4) and experience with other analytics platforms.
• Strong understanding of e-commerce principles and metrics.
• Experience with data visualization tools (e.g., Google Data Studio, Tableau, Power BI).
• Proficiency in A/B testing tools and methodologies.
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Strong communication skills, with the ability to present complex data in a clear and concise manner.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Marketing, or a related quantitative field.

Responsibilities

• Implement and manage web analytics tools to track website performance and user behavior.
• Define KPIs and create custom reports and dashboards.
• Analyze user journeys, conversion paths, and drop-off points for optimization.
• Conduct A/B and multivariate testing to improve usability and conversions.
• Analyze e-commerce metrics like AOV, CLV, and cart abandonment.
• Provide actionable insights to marketing, product and development teams.
• Collaborate with stakeholders to understand data needs and deliver insights.
• Ensure data accuracy and integrity across tracking/reporting systems.
• Stay updated on trends in web analytics and e-commerce optimization.
• Perform deep-dive analyses into specific segments or campaigns.

Skills

Web analytics

E-commerce analytics

Data visualization

A/B testing

Communication

Independent work

Education

Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Marketing or related quantitative field

Tools

Google Analytics GA4

Adobe Analytics

Google Data Studio

Tableau

Power BI

Job description

About the Role

Our client, a leading online commerce company, is looking for a highly analytical and detail-oriented Especialista en Analítica Web y E-commerce to join their data-focused team in Querétaro City, Querétaro . This role is pivotal in understanding customer behavior, optimizing online performance, and driving strategic decision-making through data insights. You will be responsible for tracking, analyzing, and reporting on website traffic, user journeys, conversion funnels, and the overall performance of our e-commerce operations. The ideal candidate possesses a deep understanding of web analytics tools and methodologies, with a proven ability to translate complex data into actionable recommendations that enhance user experience and boost sales.

Key Responsibilities

• Implement and manage web analytics tools (e.g., Google Analytics 4, Adobe Analytics) to track website performance and user behavior.
• Define key performance indicators (KPIs) and create custom reports and dashboards to monitor business objectives.
• Analyze user journeys, conversion paths, and drop-off points to identify areas for optimization.
• Conduct A/B testing and multivariate testing to improve website usability, conversion rates, and user engagement.
• Analyze e-commerce specific metrics, such as Average Order Value (AOV), Customer Lifetime Value (CLV), and cart abandonment rates.
• Provide actionable insights and recommendations to marketing, product, and development teams based on data analysis.
• Collaborate with stakeholders to understand their data needs and deliver relevant insights.
• Ensure data accuracy and integrity across all tracking and reporting mechanisms.
• Stay updated on the latest trends and best practices in web analytics and e-commerce optimization.
• Perform deep-dive analysis into specific user segments or campaign performance.

Requirements

• Proven experience as a Web Analyst, E-commerce Analyst, or similar role.
• Expert proficiency in Google Analytics (GA4) and experience with other analytics platforms.
• Strong understanding of e-commerce principles and metrics.
• Experience with data visualization tools (e.g., Google Data Studio, Tableau, Power BI).
• Proficiency in A/B testing tools and methodologies.
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Strong communication skills, with the ability to present complex data in a clear and concise manner.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Marketing, or a related quantitative field.

Benefits

Our client offers a competitive salary, excellent benefits, and a stimulating work environment in Querétaro City, Querétaro . Be part of a data-driven culture where your insights directly impact business growth and strategy. We provide opportunities for continuous learning and professional development in the field of web analytics and e-commerce.