Analista de Datos para E-commerce y Comportamiento del Consumidor

Placements24; León; Hybrid; MXN 350,000 - 520,000; Full time

Benefits offered by this job

Health insurance

Professional development

Hybrid work schedule

Job summary

Placements24 in León, Guanajuato is seeking a Data Analyst focusing on E-commerce and consumer behavior. You will collect, clean, and analyze data from website analytics, sales, and customer databases to uncover insights and drive online performance.

Responsibilities include building dashboards with Tableau or Power BI, performing segmentation and funnel analyses, and communicating findings to stakeholders. A hybrid work setup in León enables collaboration in the office and focused remote work.

Qualifications

• Bachelor's or Master's in Statistics, Mathematics, CS, Economics or related quantitative field.
• Experience as a Data Analyst in ecommerce/digital marketing is preferred.
• Strong SQL skills for data extraction and manipulation.
• Proficiency in Tableau/Power BI for visualization.
• Knowledge of Python or R and Google Analytics is desirable.
• Excellent analytical and communication skills; detail-oriented and collaborative.
• Experience in hybrid work environments with in-person and remote collaboration.

Responsibilities

• Collect, process, and analyze large datasets related to e-commerce sales and website traffic.
• Develop and maintain dashboards and reports using Tableau/Power BI to visualize KPIs.
• Identify trends and provide actionable insights to improve online sales and engagement.
• Conduct customer segmentation, funnel analyses, and A/B testing support.
• Collaborate with marketing, product, and sales to define data requirements.
• Ensure data accuracy and communicate findings to both technical and non-technical stakeholders.

Skills

SQL

Analytical thinking

Communication

Problem solving

Education

Bachelor's/Master's in a quantitative field

Tools

Tableau

Power BI

Python

Google Analytics

Job description

About the Role

Our client is seeking a skilled Data Analyst specializing in E-commerce and Consumer Behavior to join their analytics team in León, Guanajuato . This role is critical for uncovering insights from vast amounts of data to understand customer journeys, optimize online performance, and drive strategic business decisions. You will be responsible for collecting, cleaning, analyzing, and visualizing data from various sources, including website analytics, sales data, and customer databases. The ideal candidate has a strong quantitative background, proficiency in data analysis tools, and a passion for translating complex data into actionable business recommendations. This position involves a hybrid work model, allowing for a balance between collaborative work in our León office and focused remote work. You will play a key role in shaping our understanding of our customers and improving our digital offerings. Your analytical expertise will be instrumental in driving growth and enhancing the customer experience across our e-commerce platforms.

Key Responsibilities

• Collect, process, and analyze large datasets related to e-commerce sales, website traffic, customer behavior, and marketing campaign performance.
• Develop and maintain dashboards and reports using business intelligence tools (e.g., Tableau, Power BI) to visualize key performance indicators (KPIs).
• Identify trends, patterns, and anomalies in data to provide actionable insights and recommendations for improving online sales, customer engagement, and website usability.
• Conduct deep-dive analyses into customer segmentation, purchasing behavior, and conversion funnels.
• Collaborate with marketing, product, and sales teams to define data requirements and deliver relevant insights.
• Perform A/B testing analysis and provide recommendations for website and campaign optimization.
• Ensure data accuracy and integrity by implementing data validation procedures.
• Develop predictive models to forecast sales trends and customer lifetime value.
• Communicate complex analytical findings clearly and concisely to both technical and non-technical stakeholders.
• Stay current with data analysis techniques, tools, and emerging trends in the e-commerce industry.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
• Proven experience as a Data Analyst, preferably within an e-commerce or digital marketing environment.
• Strong proficiency in SQL for data extraction and manipulation.
• Expertise in data visualization tools such as Tableau, Power BI, or similar.
• Proficiency in statistical analysis tools and programming languages like Python or R is highly desirable.
• Experience with web analytics platforms such as Google Analytics.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain technical concepts to a non-technical audience.
• Detail-oriented with a commitment to data accuracy.
• Experience working in a hybrid environment, demonstrating the ability to collaborate effectively both in-person and remotely.

Benefits

Our client offers a competitive salary, comprehensive benefits package including health insurance, opportunities for professional development and continuous learning, a flexible hybrid work schedule, and a stimulating work environment located in León, Guanajuato . You will have the opportunity to work on challenging projects, leverage cutting-edge data tools, and make a real impact on business strategy. We foster a culture of data-driven decision-making and provide our analysts with the resources and support they need to thrive. Join us and help shape the future of our e-commerce operations through insightful data analysis.