Analista Web y E-commerce: Impulsa Crecimiento con Datos

Placements24; Santiago de Querétaro; On-site; MXN 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Data-driven culture

Job summary

Placements24 is seeking a highly analytical Specialista en Analítica Web y E-commerce to drive data-informed decisions for its Querétaro operations. You will monitor traffic, user journeys, conversions, and e-commerce metrics, delivering actionable recommendations to improve performance.

The role requires strong GA4/Adobe Analytics expertise, data visualization skills, and the ability to translate complex data into strategic guidance for marketing, product, and development teams.

Qualifications

• Proven experience as a Web Analyst, E-commerce Analyst, or similar role.
• Expert proficiency in Google Analytics (GA4) and experience with other analytics platforms.
• Strong understanding of e-commerce principles and metrics.
• Experience with data visualization tools (e.g., Google Data Studio, Tableau, Power BI).
• Proficiency in A/B testing tools and methodologies.
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Strong communication skills, with the ability to present complex data in a clear and concise manner.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Marketing, or a related quantitative field.

Responsibilities

• Implement and manage web analytics tools to track website performance and user behavior.
• Define KPIs and create custom reports and dashboards.
• Analyze user journeys, conversion paths, and drop-off points for optimization.
• Conduct A/B and multivariate testing to improve usability and conversions.
• Analyze e-commerce metrics like AOV, CLV, and cart abandonment.
• Provide actionable insights to marketing, product and development teams.
• Collaborate with stakeholders to understand data needs and deliver insights.
• Ensure data accuracy and integrity across tracking/reporting systems.
• Stay updated on trends in web analytics and e-commerce optimization.
• Perform deep-dive analyses into specific segments or campaigns.

Skills

Web analytics

E-commerce analytics

Data visualization

A/B testing

Communication

Independent work

Education

Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Marketing or related quantitative field

Tools

Google Analytics GA4

Adobe Analytics

Google Data Studio

Tableau

Power BI

Job description

Placements24 is seeking a highly analytical Specialista en Analítica Web y E-commerce to drive data-informed decisions for its Querétaro operations. You will monitor traffic, user journeys, conversions, and e-commerce metrics, delivering actionable recommendations to improve performance.

The role requires strong GA4/Adobe Analytics expertise, data visualization skills, and the ability to translate complex data into strategic guidance for marketing, product, and development teams.