Growth-Driven CRO & Web Experience Lead

AtlasBrands; Estado de México; On-site; MXN 2,000,000 - 3,200,000; Full time

Job summary

AtlasBrands is seeking a Head of Web Experience & CRO to own all portfolio websites and high-converting funnels. You will lead an AI-powered testing engine, manage pre-lander to post-purchase upsell flows, and build a disciplined team to drive conversion, AOV, and profit per visitor across multiple brands.

You will relieve executives from day-to-day CRO issues, craft high-impact pre-sales pages, and optimize checkout experiences.

Qualifications

• Deep, hands-on experience ideating, drafting copy for, building from scratch, and optimizing pre-landers, advertorials, listicles, and post-purchase funnels.
• Proven experience configuring, customizing, and scaling third-party checkout engines (Phoenix, Checkout Champ, Sticky IO, or custom headless/API platforms).
• Mastery of post-purchase offers, bundles, and subscription tactics to lift LTV and profit per visit.
• Ability to rank backlogs by expected lift, write clear hypotheses, and size samples for reliable significance.
• Track record leading website/CRO strategies across multiple e-commerce/DTC brands concurrently.
• Strong data literacy; identify tracking gaps and funnel drop-offs before asked.
• Daily use of AI/LLMs to build pages, analyze tests, QA, and dashboards.

Responsibilities

• Audit all live brand pages, offers, third-party checkouts, and post-purchase upsell flows; present a prioritized test roadmap for 10+ SKUs/brands.
• Own ideation, copywriting, and end-to-end creation of high-converting pre-sales pages.
• Lead high-velocity CRO tests across product pages, advertorials, carts, checkout flows, and post-purchase upsells with rigorous hypotheses.
• Build brand-new funnels and checkout flows for a multi-brand portfolio.
• Maintain a high test win rate with statistically significant results across brands.
• Share insights in a unified win library and align checkout/upsell structures across brands.
• Ensure bug-free launches, integrate third-party checkouts, and resolve tracking issues quickly.
• Develop AI-driven dashboards tracking conversion, AOV, and profit per visitor; staff the department with A-players.

Skills

Direct-Response Funnels

Checkout & Upsell

AOV Optimization

Experimentation

Multi-Brand Leadership

Analytics

AI Tools

Job description

AtlasBrands is seeking a Head of Web Experience & CRO to own all portfolio websites and high-converting funnels. You will lead an AI-powered testing engine, manage pre-lander to post-purchase upsell flows, and build a disciplined team to drive conversion, AOV, and profit per visitor across multiple brands.

You will relieve executives from day-to-day CRO issues, craft high-impact pre-sales pages, and optimize checkout experiences.