Director de Marketing Digital y Estrategia Creativa

Placements24; Santiago de Querétaro; Hybrid; MXN 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Remote work

Job summary

Placements24 is seeking a Director of Digital Marketing and Creative Strategy to lead global online campaigns from a fully remote setting. The role demands a deep expertise in SEO, SEM, content marketing, and social media, with a track record of data-driven growth and creative execution.

You will mentor a remote team of marketing specialists, manage agencies, optimize budgets, and collaborate with product, sales, and design to elevate the brand.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field required.
• Master's degree preferred for advanced leadership responsibilities.
• Minimum of 8 years of progressive experience in digital marketing with strategy and campaign management.
• Proven track record of data-driven campaigns delivering measurable results.
• Expertise in SEO, SEM, social media, content marketing, and email marketing platforms.
• Strong understanding of creative strategy, brand storytelling, and content creation.

Responsibilities

• Develop and implement innovative digital marketing strategies across channels (SEO, SEM, email, social, affiliate).
• Lead the creative development process for campaigns ensuring brand alignment and objectives.
• Oversee content creation including website copy, blogs, social updates, and video scripts.
• Manage and optimize digital advertising budgets to maximize ROI and KPIs.
• Conduct market research and competitive analysis to identify opportunities.
• Analyze campaign performance and provide actionable insights for improvement.
• Collaborate with product, sales, and design to ensure integrated marketing efforts.
• Manage external agencies and vendors to support initiatives.
• Stay current with the latest digital marketing tools and best practices.
• Mentor and lead a remote team of marketing specialists and content creators.

Skills

Digital marketing strategy

SEO

SEM

Content marketing

Social media marketing

Analytics

Leadership

Remote team management

Campaign management

Email marketing

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Master's degree preferred

Tools

Google Analytics

Adobe Analytics

Google Ads

Bing Ads

Job description

About the Role

Our client, a leading e-commerce enterprise renowned for its innovative approach to digital retail, is seeking an accomplished Director of Digital Marketing and Creative Strategy. This fully remote position offers an exciting opportunity to shape and execute comprehensive digital marketing campaigns and lead creative development for a dynamic online brand. The ideal candidate will possess a profound understanding of SEO, SEM, content marketing, social media strategy, and creative campaign development, coupled with strong leadership skills. You will be responsible for driving brand awareness, customer acquisition, and engagement through data-driven strategies and compelling creative execution. This role is critical for elevating our client's online presence and achieving ambitious growth objectives.

Key Responsibilities

• Develop and implement innovative digital marketing strategies across all relevant channels, including SEO, SEM, email marketing, social media, and affiliate marketing.
• Lead the creative development process for all marketing campaigns, ensuring alignment with brand guidelines and strategic objectives.
• Oversee the creation of compelling content, including website copy, blog posts, social media updates, and video scripts.
• Manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs).
• Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Analyze campaign performance data and provide actionable insights and recommendations for continuous improvement.
• Collaborate with cross-functional teams, including product, sales, and design, to ensure integrated marketing efforts.
• Manage external agencies and vendors as needed to support digital marketing initiatives.
• Stay current with the latest digital marketing tools, platforms, and best practices.
• Mentor and lead a remote team of marketing specialists and content creators.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Master's degree preferred.
• Minimum of 8 years of progressive experience in digital marketing, with a strong emphasis on strategy and campaign management.
• Proven track record of developing and executing successful, data-driven digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, content marketing, and email marketing platforms.
• Strong understanding of creative strategy, brand storytelling, and content creation.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Exceptional leadership, communication, and project management skills.
• Experience managing remote teams and working in a remote environment is essential.
• Fluency in Spanish required; English proficiency is highly advantageous.

Benefits

Our client offers a competitive executive salary and performance-based bonuses, along with a comprehensive remote benefits package including health insurance and retirement plans. You will have the opportunity to lead impactful marketing initiatives for a prominent e-commerce brand, working with a talented and globally distributed team. This fully remote role offers significant autonomy and the flexibility to work from anywhere, contributing to strategic growth and creative excellence in the digital space.