Consultor De Marketing Y Ventas

Tecmelab Monterrey; Monterrey; Remote; MXN 1,200,000 - 2,000,000; Full time

Job summary

Tecmelab Monterrey está buscando un Líder de Estrategia de Marketing Digital para unirse a su equipo global y trabajar de forma remota. Liderarás estrategias que aumenten la visibilidad de la marca, la captación de clientes y el crecimiento de ingresos en todos los canales digitales.

El/la candidato(a) ideal posee experiencia en SEO, SEM, marketing de contenidos, redes sociales, email y analítica. Liderarás un equipo de alto rendimiento, gestionarás presupuestos y colaborarás con departamentos

Qualifications

• Estrategia de marketing digital integral para marcas全球.
• Enfoque en crecimiento de marca, adquisición de clientes e ingresos.
• Gestión de equipos y presupuestos para campañas multicanal.

Responsibilities

• Desarrollar e implementar estrategias de marketing digital alineadas a objetivos.
• Gestionar todos los canales: SEO, SEM, social, display y email.
• Dirigir creación y distribución de contenido para tráfico orgánico.
• Analizar campañas con herramientas web y proponer mejoras.
• Administrar presupuesto de marketing y ROI.
• Liderar y mentorear a un equipo de especialistas.
• Colaborar con producto, ventas y diseño para mensajes coherentes.
• Identificar tendencias y tecnologías para mantener ventaja.
• Desarrollar pruebas A/B para optimizar sitios y campañas.
• Informar KPIs a la alta dirección regularmente.
• Gestionar relaciones con socios y agencias.

Skills

SEO

SEM

Content marketing

Social media

Email marketing

Analytics

Team leadership

Budget management

Tools

Google Analytics

Google Ads

Job description

Our client, a rapidly growing international tech company, is looking for an innovative and experienced Líder de Estrategia de Marketing Digital to join their global team. This position is fully remote, offering the flexibility to work from anywhere. You will be responsible for developing and executing cutting-edge digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth across all digital channels. The ideal candidate possesses a deep understanding of SEO, SEM, content marketing, social media, email marketing, and analytics. You will lead a high-performing team, manage budgets, and collaborate with cross-functional departments to achieve ambitious marketing goals. We are seeking a strategic thinker with a passion for digital innovation and a proven ability to deliver measurable results in a global, remote-first environment. Your expertise will be critical in shaping our client's digital presence and market leadership worldwide.

About the Role

Our client, a rapidly growing international tech company, is looking for an innovative and experienced Líder de Estrategia de Marketing Digital to join their global team. This position is fully remote, offering the flexibility to work from anywhere. You will be responsible for developing and executing cutting-edge digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth across all digital channels. The ideal candidate possesses a deep understanding of SEO, SEM, content marketing, social media, email marketing, and analytics. You will lead a high-performing team, manage budgets, and collaborate with cross-functional departments to achieve ambitious marketing goals. We are seeking a strategic thinker with a passion for digital innovation and a proven ability to deliver measurable results in a global, remote-first environment. Your expertise will be critical in shaping our client's digital presence and market leadership worldwide.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimize all digital marketing channels, including SEO, SEM, paid social, display advertising, and email marketing.
• Oversee content creation and distribution strategy to engage target audiences and drive organic traffic.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights.
• Manage the digital marketing budget, ensuring efficient allocation of resources for maximum ROI.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and results-oriented culture.
• Collaborate with product, sales, and design teams to ensure consistent brand messaging and integrated campaigns.
• Identify and evaluate emerging digital marketing trends and technologies to maintain a competitive edge.
• Develop and execute A/B testing strategies to optimize website and campaign performance.
• Report on key performance indicators (KPIs) to senior management on a regular basis.
• Manage relationships