Senior Digital Marketing Strategist (Remote-First)

Placements24; Chihuahua; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Remote-first

Comprehensive benefits

Professional growth opportunities

Job summary

Placements24 is seeking a highly experienced Senior Digital Marketing Strategist to lead a remote-first digital program for our client. You will craft and execute integrated strategies across SEO, SEM, social, content, and email to drive brand awareness and online revenue.

You will mentor a distributed team, define KPIs, optimize budgets, analyze data, and champion innovative approaches while ensuring consistent brand messaging across all channels and touchpoints.

Qualifications

• 7+ years of progressive experience in digital marketing with strategy development and execution.
• Proven success growing ecommerce or online revenue.
• Expertise across SEO, SEM, social media, email, content, and analytics.
• Strong leadership and experience managing remote teams.

Responsibilities

• Develop and oversee integrated digital marketing strategies across SEO, SEM, social, content, and email.
• Define KPIs and benchmarks for campaigns and track ROI.
• Analyze market trends and competitor activity to identify growth opportunities.
• Lead and mentor a remote team of digital marketing specialists.
• Ensure consistent brand messaging across all digital touchpoints.

Skills

Digital strategy

Data analytics

Leadership

Remote team management

Communication

Education

Bachelor's or MBA in Marketing/Business

Tools

Google Analytics 4

Adobe Analytics

Job description

About the Role

Our client is seeking a highly experienced and visionary Senior Digital Marketing Strategist to lead their comprehensive digital marketing efforts. This is a remote-first position, meaning all collaboration and operations will be conducted online, offering unparalleled flexibility. You will be responsible for developing and executing cutting-edge digital strategies that drive brand awareness, customer acquisition, and revenue growth across all online channels. The ideal candidate is a strategic thinker with a proven track record in managing multi-channel digital campaigns, deep expertise in data analysis, and a passion for innovation in the e-commerce and digital media space. This role is critical for shaping the future of our client's online presence.

Key Responsibilities

Develop and oversee the execution of integrated digital marketing strategies, including SEO, SEM, social media, content marketing, email marketing, and affiliate programs. Define key performance indicators (KPIs) and establish benchmarks for all digital marketing campaigns. Analyze market trends, customer insights, and competitor activities to identify new growth opportunities. Manage and optimize digital marketing budgets to ensure maximum ROI and efficiency. Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance remote work culture. Oversee the creation of compelling and data-driven content across all digital platforms. Implement and manage advanced analytics and reporting frameworks to track campaign performance and provide strategic insights. Drive innovation by exploring and implementing new digital marketing technologies and methodologies. Ensure consistent brand messaging and user experience across all digital touchpoints.

Requirements

Minimum of 7 years of progressive experience in digital marketing, with a strong focus on strategy development and execution. Proven track record of success in driving significant growth in e-commerce or online revenue. Expertise across a wide range of digital marketing channels (SEO, SEM, Social Media, Email, Content, Analytics). Deep understanding of web analytics tools (e.g., Google Analytics 4, Adobe Analytics) and data visualization platforms. Exceptional strategic thinking, analytical, and problem-solving skills. Strong leadership and team management capabilities, with experience managing remote teams. Excellent communication and presentation skills, with the ability to articulate complex strategies clearly. Bachelor's or Master's degree in Marketing, Business Administration, or a related field. Proficiency in A/B testing and conversion rate optimization (CRO) strategies.

Benefits

This is a unique opportunity to join a dynamic and forward-thinking company as a Senior Digital Marketing Strategist in a fully remote capacity, regardless of your location in Mexico. Our client offers a highly competitive salary, comprehensive benefits, and significant opportunities for professional growth and leadership development. You will have the autonomy to shape digital strategies and the support of a talented, distributed team. Embrace the benefits of a remote-first work environment, including flexibility, work-life balance, and the ability to work from anywhere.